# Amazon: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 3 categories by 3 of 14 models. Page: https://www.gane.ai/index/hr/vendors/amazon

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [AI recruiting assistants](https://www.gane.ai/index/hr/talent/ai-recruiting-assistants/index.md) | 0% | 100 | 100% | 1 |
| [Employee monitoring](https://www.gane.ai/index/hr/planning/employee-monitoring/index.md) | 0% | 60 | 100% | 1 |
| [Frontline employee apps](https://www.gane.ai/index/hr/experience/frontline-employee-apps/index.md) | 0% | 90 | 100% | 1 |

## And against it

- "Amazon, Shein, Temu—harvest browsing, purchase history, and location for hyper-targeted ads" (Grok 4.20, Frontline employee apps)
- "CNIL fined Amazon's French division €32 million in 2024 for creating an intrusive employee monitoring system and running video surveillance without consent." (Claude Haiku 4.5, Employee monitoring)
- "Amazon famously scrapped its internal AI resume screening tool after discovering it taught itself to penalize resumes containing the word "women's."" (Gemini 3.5 Flash, AI recruiting assistants)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Amazon, from 7 of the 7 answers that named it (only the models that return a source list).

### Domains cited

- en.wikipedia.org: 4
- epic.org: 4
- onlinelibrary.wiley.com: 4
- airisk.mit.edu: 2
- brookings.edu: 2
- currentware.com: 2
- jdsupra.com: 2
- link.springer.com: 2
- natlawreview.com: 2
- scholarship.law.unc.edu: 2

### Pages cited

- https://onlinelibrary.wiley.com/doi/10.1155/2024/7951911: 3
- https://en.wikipedia.org/wiki/Employee_monitoring_software: 2
- https://epic.org/issues/data-protection/workplace-privacy: 2
- https://scholarship.law.unc.edu/cgi/viewcontent.cgi: 2
- https://skadden.com/insights/publications/2022/09/quarterly-insights/every-move-you-make: 2
- https://toggl.com/blog/employee-surveillance: 2
- https://aclu.org/news/racial-justice/how-artificial-intelligence-might-prevent-you-from-getting-hired: 1
- https://activtrak.com/solutions/employee-monitoring/pros-cons: 1

## In its own words

What Amazon's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Spend less. Smile more. (https://amazon.com/)
- For: people who work for Amazon (https://trust.amazon.com)

## What it publishes

Every page amazon.com exposes, read 2026-09-29: 10006 addresses. By kind, pages and the last 90 days:

- blog: 132 pages, 0 in the last 90 days, latest 2024-10-22
- case study: 26 pages, 0 in the last 90 days, latest undated
- conference or event: 21 pages, 0 in the last 90 days, latest 2025-12-10
- report or ebook: 282 pages, 9 in the last 90 days, latest 2026-07-29
- comparison: 1 pages, 0 in the last 90 days, latest 2025-03-25
- template or tool: 20 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 12 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 391 pages, 0 in the last 90 days, latest 2025-09-17
- Recent: 2026-07-29 report or ebook: Media planning api suite https://advertising.amazon.com/library/guides/media-planning-api-suite
- Recent: 2026-07-29 report or ebook: Media planning api suite https://advertising.amazon.com/en-ca/library/guides/media-planning-api-suite
- Recent: 2026-07-29 report or ebook: Media planning api suite https://advertising.amazon.com/en-gb/library/guides/media-planning-api-suite
- Recent: 2026-07-22 report or ebook: Performance plus cpa best practices https://advertising.amazon.com/library/guides/performance-plus-cpa-best-practices
- Recent: 2026-07-22 report or ebook: Performance plus cpa best practices https://advertising.amazon.com/en-ca/library/guides/performance-plus-cpa-best-practices
- Recent: 2026-07-22 report or ebook: Performance plus cpa best practices https://advertising.amazon.com/en-gb/library/guides/performance-plus-cpa-best-practices

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.