# ADP Retirement Services alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 176 of the 252 answers in the 1 category where ADP Retirement Services holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/hr/vendors/adp-retirement-services/alternatives

## Named instead, most often (every category and segment added)

- Fidelity Investments: 24
- Guideline: 20
- Human Interest: 15
- Vanguard Workplace Solutions: 12
- Fidelity Advantage 401: 11
- Employee Fiduciary 401(k) Plan: 9

## 401(k) providers

**Small business**: 56 of 84 answers did not name ADP Retirement Services (ADP Retirement Services is #3 of 11 at 14%).

- Guideline: first choice in 14 of those 56
- Employee Fiduciary 401(k) Plan: first choice in 6 of those 56
- Human Interest: first choice in 5 of those 56
- ShareBuilder 401k: first choice in 3 of those 56
- Ubiquity Retirement + Savings: first choice in 3 of those 56
- Vanguard Workplace Solutions: first choice in 3 of those 56
- ADP 401k Essential: first choice in 1 of those 56
- ADP Starter‑k Complete: first choice in 1 of those 56

**Mid-market**: 60 of 84 answers did not name ADP Retirement Services (ADP Retirement Services is #4 of 18 at 8%).

- Human Interest: first choice in 9 of those 60
- Guideline: first choice in 6 of those 60
- Fidelity Advantage 401: first choice in 4 of those 60
- Employee Fiduciary 401(k) Plan: first choice in 3 of those 60
- Fidelity Investments: first choice in 3 of those 60
- Fidelity Workplace Investing: first choice in 3 of those 60
- Ubiquity Retirement + Savings: first choice in 2 of those 60
- Betterment at Work: first choice in 1 of those 60

**Enterprise**: 60 of 84 answers did not name ADP Retirement Services (ADP Retirement Services is #5 of 11 at 6%).

- Fidelity Investments: first choice in 21 of those 60
- Vanguard Workplace Solutions: first choice in 9 of those 60
- Fidelity Advantage 401: first choice in 7 of those 60
- Empower Retirement: first choice in 3 of those 60
- Charles Schwab: first choice in 2 of those 60
- ADP 401(k) Premier: first choice in 1 of those 60
- Fidelity Workplace Investing: first choice in 1 of those 60
- Human Interest: first choice in 1 of those 60

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.