# HSA and FSA administrators for enterprise buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "HSA and FSA administrator" and as "consumer-directed benefits administrator", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Added to the October 2026 Edition on October 4, 2026. Page: https://www.gane.ai/index/hr/rewards/hsa-and-fsa-administration/2026-10/enterprise

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/hr/rewards/hsa-and-fsa-administration/enterprise/index.md

**Standing:** HealthEquity leads with 39% of first choices; verdict contested. 57 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [HealthEquity](https://www.gane.ai/index/hr/vendors/healthequity/index.md) | 39% | 16% | 61 |
| 2 | [WEX Benefits](https://www.gane.ai/index/hr/vendors/wex-benefits/index.md) | 18% | 10% | 30 |
| 3 | [Lively](https://www.gane.ai/index/hr/vendors/lively/index.md) | 11% | 12% | 26 |
| 4 | [Benepass](https://www.gane.ai/index/hr/vendors/benepass/index.md) | 7% | 5% | 21 |
| 5 | [Alegeus](https://www.gane.ai/index/hr/vendors/alegeus/index.md) | 7% | 0% | 13 |
| 6 | [Fidelity HSA](https://www.gane.ai/index/hr/vendors/fidelity-hsa/index.md) | 4% | 0% | 29 |
| 7 | [WEX Health](https://www.gane.ai/index/hr/vendors/wex-health/index.md) | 4% | 8% | 13 |
| 8 | [Optum Bank](https://www.gane.ai/index/hr/vendors/optum-bank/index.md) | 4% | 8% | 12 |
| 10 | [Navia Benefit Solutions](https://www.gane.ai/index/hr/vendors/navia-benefit-solutions/index.md) | 2% | 36% | 11 |
| 14 | [Optum Financial](https://www.gane.ai/index/hr/vendors/optum-financial/index.md) | 0% | 5% | 20 |
| 15 | [HSA Bank](https://www.gane.ai/index/hr/vendors/hsa-bank/index.md) | 0% | 15% | 27 |
| 58 | [WageWorks](https://www.gane.ai/index/hr/vendors/wageworks/index.md) | 0% | 33% | 12 |

Rank is by share of first choices among all 75 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Benepass; alternatives HSA Bank, HealthEquity, TASC
- GPT-5.4 mini: Lively, WEX Benefits; alternatives ADP Workforce Now, Rippling, Workday HCM
- Gemini 3.5 Flash: Benepass, Lively; alternatives Fidelity HSA, HealthEquity, Optum Financial, WEX Benefits
- Perplexity Sonar: Lively; alternatives Fidelity HSA, Optum Financial
- Grok 4.20: HealthEquity, Optum Bank; alternatives Benepass, Lively
- Mistral Small: Lively, Optum Bank, WEX Benefits; alternatives HealthEquity, PayFlex
- DeepSeek V4 Flash: HealthEquity; alternatives Fidelity Investments HSA, Optum Bank, WEX Benefits
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: HealthEquity, Lively; alternatives Flores Benefits Administration, PayFlex, WEX Inc.
- Kimi K2: HealthEquity, WEX Benefits; alternatives Optum Financial, P&A Group
- GLM 4.7 FlashX: HealthEquity; alternatives Fidelity HSA, WageWorks
- MiniMax M2.5: no first choice
- GPT-6 Luna: HealthEquity, WEX Benefits; alternatives Navia Benefit Solutions, Optum Financial
- Muse Glimmer 30B: HealthEquity; alternatives Fidelity HSA, Optum Bank, WEX Health

## Sources the answers cite

80 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- getbenepass.com: 46 answers, 79 citations
- hrtechsaas.com: 40 answers, 52 citations
- wifitalents.com: 37 answers, 57 citations
- gitnux.org: 37 answers, 45 citations
- zipdo.co: 30 answers, 51 citations
- myshortlister.com: 27 answers, 47 citations
- wexinc.com: 25 answers, 43 citations
- guideflow.com: 25 answers, 25 citations

Pages named in the most answers:

- https://getbenepass.com/blog/fsa-providers (36 answers)
- https://getbenepass.com/blog/best-hsa-providers (33 answers)
- https://gitnux.org/service/fsa-administration (32 answers)
- https://hrtechsaas.com/blog/best-fsa-hsa-administrators-mid-market-employers (29 answers)
- https://guideflow.com/blog/hsa-software (25 answers)
- https://solutions.mycafehealth.com/solutions.php?Action=1&k=hsa-providers&PageID=611751 (25 answers)
- https://wifitalents.com/service/fsa-administration (25 answers)
- https://hrtechsaas.com/blog/employee-benefits-technology-stack (22 answers)
- https://zipdo.co/service/health-reimbursement-arrangement (21 answers)
- https://recruiterslineup.com/top-fsa-providers (17 answers)

## Warned against

- HealthEquity: 10 of 61 labels negative. "HealthEquity is one of the largest HSA administrators in the country, but it has faced severe criticism regarding cybersecurity. In 2024, the company disclosed a massive data breach affecting 4.3 million users." (Gemini 3.5 Flash, negative prompt)
- HSA Bank: 4 of 27 labels negative. "recent Trustpilot reviews mention processing errors and account-access/fee issues" (GPT-5.4 mini, negative prompt)
- Navia Benefit Solutions: 4 of 11 labels negative. "Navia Benefit Solutions ⚠️ SECURITY CONCERN - Major 2024 data breach: 2.7 million individuals affected" (Kimi K2, negative prompt)
- WageWorks: 4 of 12 labels negative. "Previously rated poorly with complaints about unauthorized account withdrawals, missing cards, repeated documentation requests, and denied claims." (MiniMax M2.5, negative prompt)

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/hr.