# In 56 of 58 categories, the product the models put first changes with the size of the company asking.

Gane Index, November 2026 Edition. Page: https://www.gane.ai/index/hr/research/buyer-size

Every category is asked on behalf of three buyers: a small B2B company, a mid-market B2B company, an enterprise B2B company. Each buyer gets its own standing, computed within its segment and never pooled. This page reads the fifty-eight standings side by side: two categories have one leader for every buyer, twenty-seven change leader once across the three, and twenty-nine have a different leader for each.

| Category | Small business | Mid-market | Enterprise |
|---|---|---|---|
| Benefits administration | Gusto Benefits (64%) | Employee Navigator (31%) | Workday HCM (20%) |
| Global payroll | Deel (38%) | Deel (26%) | Deel (25%) |
| HR compliance | Gusto (25%) | Rippling (18%) | Workday (22%) |
| HRIS and HCM platforms | BambooHR (39%) | Rippling (37%) | Workday HCM (55%) |
| Leave | LeaveBoard (21%) | LeaveBoard (18%) | Workday (24%) |
| Payroll software | Gusto (58%) | Rippling (29%) | ADP (26%) |
| PEOs | Justworks (76%) | ADP TotalSource (37%) | ADP TotalSource (67%) |
| Time and attendance | Homebase (22%) | Rippling (15%) | UKG Pro Workforce Management (29%) |
| Whistleblowing | Whistlelink (22%) | Whistlelink (27%) | NAVEX One (32%) |
| Workforce management sui | Homebase (31%) | Homebase (17%) | UKG Pro Workforce Management (67%) |
| Workforce scheduling | Connecteam (26%) | Deputy (29%) | UKG Pro Workforce Management (40%) |
| AI recruiting assistants | Manatal (30%) | Workable (23%) | Eightfold AI (25%) |
| Applicant tracking syste | Breezy HR (32%) | Greenhouse (30%) | Greenhouse (42%) |
| Background screening | GoodHire (42%) | Checkr (53%) | Checkr (46%) |
| Candidate assessment | TestGorilla (68%) | TestGorilla (51%) | SHL (41%) |
| Interview scheduling | Calendly (50%) | ModernLoop (28%) | GoodTime (55%) |
| Job advertising | JobTarget (31%) | Appcast (20%) | Appcast (45%) |
| Recruiting CRM | Juicebox (18%) | Gem (20%) | SeekOut (21%) |
| Recruitment marketing | Manatal (19%) | Teamtailor (39%) | Phenom (45%) |
| Staffing agency tools | Zoho Recruit (35%) | Zoho Recruit (25%) | Bullhorn (47%) |
| Technical hiring assessm | Coderbyte (36%) | HackerRank (23%) | HackerRank (38%) |
| Video interviewing | Hireflix (49%) | Spark Hire (52%) | HireVue (67%) |
| Employee engagement surv | Workleap Officevibe (27%) | 15Five Engage (39%) | Culture Amp (40%) |
| Giving & volunteering | Millie (21%) | Uncommon Giving (22%) | Benevity Enterprise Impact Platform (70%) |
| Employee onboarding | BambooHR (47%) | Rippling (28%) | Workday (45%) |
| Employee wellbeing | Woliba (29%) | Wellable (26%) | Wellable (17%) |
| Frontline employee apps | Connecteam (94%) | Connecteam (62%) | Staffbase (33%) |
| HR AI assistants | MeBeBot (17%) | MeBeBot (21%) | Moveworks (35%) |
| HR help desk | Zoho People (18%) | Zoho Desk (22%) | ServiceNow HR Service Delivery (58%) |
| Internal communications | Jostle (23%) | Simpplr (16%) | Simpplr (22%) |
| Recognition and rewards | Bonusly (61%) | Bonusly (58%) | Awardco (29%) |
| 360 feedback | Spidergap (40%) | Lattice (38%) | Culture Amp (51%) |
| Goals and OKRs | Tability (18%) | Tability (29%) | WorkBoard (37%) |
| Internal talent marketpl | TalentGuard (14%) | Fuel50 (30%) | Gloat (61%) |
| Performance management | Lattice (25%) | Lattice (47%) | Betterworks (33%) |
| Skills intelligence | Skills Base (55%) | Skills Base (28%) | Eightfold AI (33%) |
| Succession planning | PerformYard (29%) | Lattice (30%) | Workday Succession Planning (34%) |
| Talent intelligence | Pin (14%) | SeekOut Recruit (21%) | Eightfold AI (69%) |
| Coaching platforms | 15Five (16%) | CoachHub (16%) | BetterUp (44%) |
| Compliance training | EasyLlama (31%) | TalentLMS (20%) | NAVEX (18%) |
| Course authoring tools | iSpring Suite (26%) | Articulate 360 (27%) | Articulate 360 (49%) |
| Learning experience plat | TalentLMS (34%) | 360Learning (38%) | Docebo (39%) |
| Learning management syst | TalentLMS (73%) | TalentLMS (40%) | Docebo (46%) |
| Mentoring software | Mentorloop (44%) | Together (47%) | Together (38%) |
| Online course libraries | Udemy Business (24%) | Udemy Business (40%) | Udemy Business (28%) |
| 401(k) providers | Guideline (25%) | Human Interest (27%) | Fidelity Investments (48%) |
| Compensation benchmarkin | Pave (19%) | Payscale (18%) | Mercer Total Remuneration Survey (33%) |
| Compensation management | Pave (27%) | Pave (25%) | beqom (25%) |
| Earned wage access | ZayZoon (30%) | Tapcheck (37%) | DailyPay (81%) |
| Financial wellness | Your Money Line (28%) | Financial Finesse (34%) | Financial Finesse (45%) |
| Flexible benefits | Compt (41%) | Forma (36%) | Forma (47%) |
| HSA & FSA admin | Lively (47%) | Lively (26%) | HealthEquity (68%) |
| Pay equity | Gusto (30%) | Figures (14%) | Syndio (56%) |
| Contingent workforce man | SimpleVMS (28%) | Worksome (15%) | SAP Fieldglass (36%) |
| Employee monitoring | ActivTrak (39%) | ActivTrak (47%) | Teramind (27%) |
| Org charts | Organimi (38%) | ChartHop (28%) | Ingentis org.manager (18%) |
| People analytics | BambooHR (46%) | ChartHop (23%) | Visier (65%) |
| Workforce planning | ChartHop (15%) | ChartHop (28%) | Anaplan (43%) |

2 categories with one leader for every buyer; 27 where the leader changes once; 29 with a different leader for each buyer.

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.