# People analytics for small business buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "people analytics platform" and as "HR analytics software", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/hr/planning/people-analytics/2026-10/smb

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/hr/planning/people-analytics/smb/index.md

**Standing:** BambooHR leads with 53% of first choices; verdict clear leader. 59 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [BambooHR](https://www.gane.ai/index/hr/vendors/bamboohr/index.md) | 53% | 3% | 64 |
| 2 | [ChartHop](https://www.gane.ai/index/hr/vendors/charthop/index.md) | 8% | 28% | 39 |
| 3 | [Rippling](https://www.gane.ai/index/hr/vendors/rippling/index.md) | 7% | 0% | 38 |
| 4 | [Personio](https://www.gane.ai/index/hr/vendors/personio/index.md) | 5% | 0% | 23 |
| 5 | [HiBob](https://www.gane.ai/index/hr/vendors/hibob/index.md) | 5% | 5% | 21 |
| 7 | [Lattice](https://www.gane.ai/index/hr/vendors/lattice/index.md) | 3% | 12% | 26 |
| 8 | [Factorial](https://www.gane.ai/index/hr/vendors/factorial/index.md) | 3% | 0% | 16 |
| 9 | [Leapsome](https://www.gane.ai/index/hr/vendors/leapsome/index.md) | 2% | 0% | 14 |
| 15 | [Gusto](https://www.gane.ai/index/hr/vendors/gusto/index.md) | 0% | 6% | 17 |
| 16 | [ThriveSparrow](https://www.gane.ai/index/hr/vendors/thrivesparrow/index.md) | 0% | 0% | 11 |
| 17 | [Culture Amp](https://www.gane.ai/index/hr/vendors/culture-amp/index.md) | 0% | 8% | 13 |
| 77 | [Eletive](https://www.gane.ai/index/hr/vendors/eletive/index.md) | 0% | 75% | 12 |

Rank is by share of first choices among all 81 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Lattice; alternatives Crunchr, HiBob, Paycor, Personio
- GPT-5.4 mini: BambooHR; alternatives HiBob, Lattice, Rippling
- Gemini 3.5 Flash: HiBob, Rippling; alternatives BambooHR, ChartHop, Culture Amp, Knoetic
- Perplexity Sonar: BambooHR; alternatives Crunchr, Lattice, Leapsome, Personio
- Grok 4.20: BambooHR; alternatives Crunchr
- Mistral Small: BambooHR, Personio; alternatives Rippling
- DeepSeek V4 Flash: BambooHR; alternatives CharlieHR, Factorial, HiBob, Personio
- Llama 4 Maverick: BambooHR, Rippling; alternatives Culture Amp, Eletive, Lattice, Personio
- Qwen 3.7 Flash: BambooHR; alternatives ChartHop, Crunchr, Deel HR, PeopleInsight
- Kimi K2: BambooHR; alternatives HiBob, Lattice, TracefyHR Analytics
- GLM 4.7 FlashX: BambooHR; alternatives Basedash, HiBob, Metabase, Workleap
- MiniMax M2.5: Personio; alternatives Culture Amp, HiBob
- GPT-6 Luna: ChartHop Core
- Muse Glimmer 30B: BambooHR; alternatives Factorial, Gusto, Rippling

## Sources the answers cite

79 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- peoplemanagingpeople.com: 42 answers, 63 citations
- hibob.com: 40 answers, 61 citations
- eletive.com: 38 answers, 38 citations
- ordio.com: 36 answers, 36 citations
- workhuman.com: 34 answers, 34 citations
- hr.university: 26 answers, 27 citations
- selectsoftwarereviews.com: 26 answers, 27 citations
- leapsome.com: 25 answers, 32 citations

Pages named in the most answers:

- https://eletive.com/blog/people-analytics-tools (38 answers)
- https://ordio.com/en/insights/guides/hr-analytics-software (36 answers)
- https://hibob.com/blog/best-hr-analytics-software-tools (31 answers)
- https://workhuman.com/blog/people-analytics-software (28 answers)
- https://currentware.com/blog/best-workforce-analytics-software (24 answers)
- https://engagedly.com/blog/best-hr-analytics-softwares (24 answers)
- https://hr.university/tools/hr-analytics-software (24 answers)
- https://personio.com/hr-lexicon/hr-analytics-tools (23 answers)
- https://selectsoftwarereviews.com/buyer-guide/analytics-tools (23 answers)
- https://thrivesparrow.com/blog/best-people-analytics-software (23 answers)

## Warned against

- Workday People Analytics: 18 of 19 labels negative. "platforms a small business should avoid or be extremely cautious about... Workday People Analytics... not designed as a standalone "people analytics" platform for small teams" (GLM 4.7 FlashX, negative prompt)
- Visier: 32 of 37 labels negative. "Visier-class platforms if you only need basic headcount, turnover, or engagement reporting, because multiple guides position them as enterprise tools rather than first-line SMB tools." (Perplexity Sonar, negative prompt)
- One Model: 19 of 20 labels negative. "One Model if your data is not already unified across HRIS, payroll, performance, and exit systems, because implementation risk rises sharply" (Perplexity Sonar, negative prompt)
- Crunchr: 15 of 23 labels negative. "Crunchr if you want a fast, low-maintenance setup, because it is also generally categorized as an enterprise-oriented analytics platform." (Perplexity Sonar, negative prompt)

## Movement since September 2026

Floor: 13 points of share, measured on the calibration repeat.
Same leader: BambooHR at 54%.

- BambooHR: 41% to 54%, +13. Inside the floor by 0 points · rank 1 of 77, unchanged.
- ChartHop: 2% to 10%, +8. Inside the floor by 5 points · rank 12 → 2 of 77.
- Gusto: 5% to 0%, −5. Inside the floor by 8 points · rank 6 → 13 of 77.
- 15Five: 5% to 0%, −5. Inside the floor by 8 points · rank 4 → 21 of 77.
- HiBob: 2% to 6%, +4. Inside the floor by 9 points · rank 11 → 4 of 77.
- Lattice: 8% to 4%, −4. Inside the floor by 9 points · rank 3 → 6 of 77.
- Culture Amp: 3% to 0%, −3. Inside the floor by 10 points · rank 7 → 14 of 77.
- Rippling: 10% to 8%, −2. Inside the floor by 11 points · rank 2 → 3 of 77.
- Factorial: 2% to 4%, +2. Inside the floor by 11 points · rank 10 → 7 of 77.
- Leapsome: 0% to 2%, +2. Inside the floor by 11 points · rank 21 → 9 of 77.
- Workday People Analytics: 2% to 0%, −2. Inside the floor by 11 points · rank 20 → 76 of 77.
- Personio: 5% to 4%, −1. Inside the floor by 12 points · rank 5 of 77, unchanged.

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/hr.