# 360 feedback for small business buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "360-degree feedback tool" and as "multi-rater feedback software", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/hr/performance/360-feedback/2026-11/smb

**Standing:** Spidergap leads with 40% of first choices; verdict contested. 55 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Spidergap](https://www.gane.ai/index/hr/vendors/spidergap/index.md) | 40% | 2% | 52 |
| 2 | [FeedbackPulse](https://www.gane.ai/index/hr/vendors/feedbackpulse/index.md) | 16% | 0% | 31 |
| 3 | [Small Improvements](https://www.gane.ai/index/hr/vendors/small-improvements/index.md) | 9% | 0% | 32 |
| 4 | [Primalogik](https://www.gane.ai/index/hr/vendors/primalogik/index.md) | 7% | 7% | 28 |
| 5 | [Lattice](https://www.gane.ai/index/hr/vendors/lattice/index.md) | 7% | 38% | 50 |
| 6 | [Effy AI](https://www.gane.ai/index/hr/vendors/effy-ai/index.md) | 4% | 0% | 17 |
| 7 | [Google Forms](https://www.gane.ai/index/hr/vendors/google-forms/index.md) | 4% | 58% | 12 |
| 8 | [Leapsome](https://www.gane.ai/index/hr/vendors/leapsome/index.md) | 2% | 5% | 19 |
| 9 | [Teamflect](https://www.gane.ai/index/hr/vendors/teamflect/index.md) | 2% | 0% | 14 |
| 15 | [15Five](https://www.gane.ai/index/hr/vendors/15five/index.md) | 0% | 18% | 22 |
| 18 | [EchoSpan](https://www.gane.ai/index/hr/vendors/echospan/index.md) | 0% | 10% | 10 |
| 20 | [BambooHR](https://www.gane.ai/index/hr/vendors/bamboohr/index.md) | 0% | 25% | 12 |

Rank is by share of first choices among all 74 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Primalogik; alternatives BambooHR, Effy AI, Small Improvements
- GPT-5.4 mini: Spidergap; alternatives AssessTEAM, Leapsome
- Gemini 3.5 Flash: Lattice; alternatives 15Five, Leapsome, PerformYard, Small Improvements
- Perplexity Sonar: Spidergap; alternatives FeedbackPulse, Primalogik, Small Improvements
- Grok 4.20: Spidergap; alternatives BRAVO, Lattice, Leapsome
- Mistral Small: Spidergap; alternatives Lattice, Leapsome
- DeepSeek V4 Flash: Spidergap; alternatives Lattice
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Spidergap; alternatives Charlie, Lattice
- Kimi K2: Spidergap; alternatives CharlieHR, Lattice
- GLM 4.7 FlashX: Spidergap; alternatives BRAVO, FeedbackPulse, Lattice
- MiniMax M2.5: Spidergap; alternatives 15Five, BambooHR, Lattice, Primalogik
- GPT-6 Luna: Spidergap; alternatives Small Improvements
- Muse Glimmer 30B: Spidergap; alternatives FeedbackPulse, Small Improvements

## Sources the answers cite

74 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- nanoglobals.com: 49 answers, 49 citations
- feedbackpulse.com: 42 answers, 65 citations
- capterra.com: 32 answers, 71 citations
- softwareadvice.com: 31 answers, 46 citations
- small-improvements.com: 27 answers, 29 citations
- firsthr.app: 25 answers, 34 citations
- g2.com: 22 answers, 29 citations
- forbes.com: 21 answers, 21 citations

Pages named in the most answers:

- https://nanoglobals.com/recommended/360-degree-feedback-tools (49 answers)
- https://feedbackpulse.com/resources/best-360-review-software (28 answers)
- https://capterra.com/360-degree-feedback-software/s/small-businesses (26 answers)
- https://small-improvements.com/blog/best-360-evaluation-tools (23 answers)
- https://forbes.com/advisor/business/software/best-360-feedback-software (21 answers)
- https://firsthr.app/compare/performance/360-feedback-software (20 answers)
- https://feedbackpulse.com/resources/360-feedback-tools (16 answers)
- https://workinsiders.com/best-360-feedback-software (16 answers)
- https://g2.com/categories/360-feedback-software/small-business (15 answers)
- https://firsthr.app/blog/performance/360-degree-feedback (13 answers)

## Warned against

- Culture Amp: 14 of 28 labels negative. "Tools to Avoid (or Use with Major Caution) ... Culture Amp, for example, typically requires a minimum of ~$4,500/year" (DeepSeek V4 Flash, negative prompt)
- SurveyMonkey: 11 of 20 labels negative. "Generic Survey Platforms (e.g., Microsoft Forms, Google Forms, Basic SurveyMonkey) ... fundamentally unsafe for 360-degree feedback in small teams." (Qwen 3.7 Flash, negative prompt)
- Lattice: 19 of 50 labels negative. "Small businesses should avoid or use cautiously: - Enterprise‑seat‑priced HR platforms (Lattice, Culture Amp, etc.)" (GLM 4.7 FlashX, negative prompt)
- Qualtrics 360 Development: 7 of 7 labels negative. "Heavy Enterprise Suites (e.g., Qualtrics, Large HRIS Modules) ... engineered for thousands of employees with dedicated HR departments." (Qwen 3.7 Flash, negative prompt)

## Movement since October 2026

Floor: 13 points of share, measured on the calibration repeat.
New leader: Effy AI (24%) to Spidergap (40%). Margin 36 points, beyond the floor.

- Effy AI: 24% to 4%, −20. Cleared the floor by 7 points · rank 1 → 6 of 74.
- Spidergap: 22% to 40%, +18. Cleared the floor by 5 points · rank 2 → 1 of 74.
- FeedbackPulse: 5% to 16%, +11. Inside the floor by 2 points · rank 5 → 2 of 74.
- Small Improvements: 16% to 9%, −7. Inside the floor by 6 points · rank 3 of 74, unchanged.
- Primalogik: 13% to 7%, −6. Inside the floor by 7 points · rank 4 of 74, unchanged.
- Google Forms: 0% to 4%, +4. Inside the floor by 9 points · rank 42 → 7 of 74.
- Lattice: 5% to 7%, +2. Inside the floor by 11 points · rank 6 → 5 of 74.
- Teamflect: 0% to 2%, +2. Inside the floor by 11 points · rank 15 → 9 of 74.
- 15Five: 2% to 0%, −2. Inside the floor by 11 points · rank 13 → 15 of 74.
- Leapsome: 2% to 2%, ±0. Inside the floor by 13 points · rank 12 → 8 of 74.
- Trakstar: 2% to 2%, ±0. Inside the floor by 13 points · rank 8 → 12 of 74.
- EchoSpan: 0% to 0%, ±0. Inside the floor by 13 points · rank 17 → 18 of 74.

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.