# 360 feedback for small business buyers: what AI models recommend, October 2026

Gane Index, October 2026 Edition. Asked as "360-degree feedback tool" and as "multi-rater feedback software", six framings each, to fourteen models with search on, on behalf of a small B2B company. Page: https://www.gane.ai/index/hr/performance/360-feedback/2026-10/smb

This is the permanent record of the October 2026 Edition, published October 1, 2026 and superseded since. The current standing: https://www.gane.ai/index/hr/performance/360-feedback/smb/index.md

**Standing:** Effy AI leads with 24% of first choices; verdict contested. 55 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [Effy AI](https://www.gane.ai/index/hr/vendors/effy-ai/index.md) | 24% | 0% | 48 |
| 2 | [Spidergap](https://www.gane.ai/index/hr/vendors/spidergap/index.md) | 22% | 8% | 50 |
| 3 | [Small Improvements](https://www.gane.ai/index/hr/vendors/small-improvements/index.md) | 16% | 2% | 45 |
| 4 | [Primalogik](https://www.gane.ai/index/hr/vendors/primalogik/index.md) | 13% | 0% | 41 |
| 5 | [FeedbackPulse](https://www.gane.ai/index/hr/vendors/feedbackpulse/index.md) | 5% | 0% | 20 |
| 6 | [Lattice](https://www.gane.ai/index/hr/vendors/lattice/index.md) | 5% | 59% | 41 |
| 8 | [Trakstar](https://www.gane.ai/index/hr/vendors/trakstar/index.md) | 2% | 8% | 13 |
| 12 | [Leapsome](https://www.gane.ai/index/hr/vendors/leapsome/index.md) | 2% | 44% | 18 |
| 13 | [15Five](https://www.gane.ai/index/hr/vendors/15five/index.md) | 2% | 55% | 20 |
| 14 | [G360 Surveys](https://www.gane.ai/index/hr/vendors/g360-surveys/index.md) | 0% | 5% | 19 |
| 15 | [Teamflect](https://www.gane.ai/index/hr/vendors/teamflect/index.md) | 0% | 0% | 16 |
| 17 | [EchoSpan](https://www.gane.ai/index/hr/vendors/echospan/index.md) | 0% | 23% | 13 |

Rank is by share of first choices among all 62 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Effy AI; alternatives AssessTEAM, BambooHR, Primalogik, Spidergap
- GPT-5.4 mini: Leapsome; alternatives Lattice, Trakstar
- Gemini 3.5 Flash: Effy AI; alternatives Small Improvements, Spidergap, Teamflect
- Perplexity Sonar: Small Improvements; alternatives EchoSpan, PerformYard, Trakstar
- Grok 4.20: FeedbackPulse, Spidergap; alternatives Effy AI, Primalogik, Small Improvements
- Mistral Small: AssessTEAM, Primalogik; alternatives Spidergap, Trakstar
- DeepSeek V4 Flash: Spidergap; alternatives EchoSpan, Effy AI, FeedbackPulse, Small Improvements
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Lattice; alternatives FeedbackPulse, G360 Surveys
- Kimi K2: Small Improvements; alternatives 15Five, Effy AI, Primalogik, Spidergap
- GLM 4.7 FlashX: Effy AI, Small Improvements
- MiniMax M2.5: Effy AI, Small Improvements; alternatives G360 Surveys, Primalogik, Spidergap
- GPT-6 Luna: Spidergap; alternatives 15Five
- Muse Glimmer 30B: Spidergap; alternatives Effy AI, G360 Surveys

## Sources the answers cite

78 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- betterworks.com: 55 answers, 56 citations
- firsthr.app: 54 answers, 67 citations
- workhuman.com: 49 answers, 50 citations
- feedbackpulse.com: 48 answers, 72 citations
- teamflect.com: 43 answers, 43 citations
- business.com: 31 answers, 37 citations
- charliehr.com: 30 answers, 30 citations
- effy.ai: 28 answers, 57 citations

Pages named in the most answers:

- https://betterworks.com/magazine/best-360-degree-feedback-tools (55 answers)
- https://firsthr.app/compare/performance/360-feedback-software (51 answers)
- https://workhuman.com/blog/best-360-degree-feedback-software-tools (49 answers)
- https://teamflect.com/blog/hr-tech/best-360-feedback-tools (41 answers)
- https://feedbackpulse.com/resources/best-360-review-software (34 answers)
- https://charliehr.com/performance-management/360-feedback-tools (30 answers)
- https://business.com/articles/360-feedback-tools (29 answers)
- https://nanoglobals.com/recommended/360-degree-feedback-tools (26 answers)
- https://intervue.io/blog/best-360-degree-feedback-software (23 answers)
- https://effy.ai/blog/360-feedback-software (22 answers)

## Warned against

- Lattice: 24 of 41 labels negative. "Specific Tools/Categories to Avoid or Approach with Caution: Full Performance Management Suites (e.g., Lattice, 15Five, Leapsome, Betterworks, Culture Amp)" (Grok 4.20, negative prompt)
- Culture Amp: 17 of 20 labels negative. "Enterprise‑only pricing (minimum ~$4,500/year), heavy people‑science features, complex setup and customization." (GLM 4.7 FlashX, negative prompt)
- SurveyMonkey: 7 of 13 labels negative. "Generic Survey Builders (e.g., SurveyMonkey, Typeform)
Verdict: Avoid for anything beyond a one-off experiment." (Qwen 3.7 Flash, negative prompt)
- Leapsome: 8 of 18 labels negative. "What to avoid for a small team: Leapsome and Culture Amp—their minimum contracts, complexity, and pricing make them poor fits" (DeepSeek V4 Flash, comparative prompt)

## Movement since September 2026

Floor: 13 points of share, measured on the calibration repeat.
New leader: Primalogik (20%) to Effy AI (23%). Margin 8 points, within noise.

- Effy AI: 9% to 23%, +14. Cleared the floor by 1 point · rank 5 → 1 of 59.
- PerformYard: 9% to 0%, −9. Inside the floor by 4 points · rank 6 → 17 of 59.
- Small Improvements: 11% to 17%, +6. Inside the floor by 7 points · rank 3 of 59, unchanged.
- Spidergap: 14% to 19%, +5. Inside the floor by 8 points · rank 2 of 59, unchanged.
- Primalogik: 20% to 15%, −5. Inside the floor by 8 points · rank 1 → 4 of 59.
- FeedbackPulse: 9% to 4%, −5. Inside the floor by 8 points · rank 4 → 6 of 59.
- Lattice: 2% to 6%, +4. Inside the floor by 9 points · rank 15 → 5 of 59.
- ThriveSparrow: 5% to 2%, −3. Inside the floor by 10 points · rank 8 → 9 of 59.
- EchoSpan: 2% to 0%, −2. Inside the floor by 11 points · rank 9 → 18 of 59.
- SurveyMonkey: 2% to 0%, −2. Inside the floor by 11 points · rank 14 → 55 of 59.
- Trakstar: 2% to 2%, ±0. Inside the floor by 13 points · rank 10 → 8 of 59.
- Leapsome: 2% to 2%, ±0. Inside the floor by 13 points · rank 12 of 59, unchanged.

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, October 2026 Edition, www.gane.ai/index/hr.