# Coaching platforms: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "employee coaching platform" and as "digital coaching marketplace", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://www.gane.ai/index/hr/learning/coaching-platforms/2026-11

**Standing:** CoachHub leads with 16% of first choices; verdict contested. 51 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [CoachHub](https://www.gane.ai/index/hr/vendors/coachhub/index.md) | 16% | 15% | 46 |
| 2 | [Growthspace](https://www.gane.ai/index/hr/vendors/growthspace/index.md) | 14% | 0% | 25 |
| 3 | [BetterUp](https://www.gane.ai/index/hr/vendors/betterup/index.md) | 12% | 30% | 54 |
| 4 | [Torch](https://www.gane.ai/index/hr/vendors/torch/index.md) | 10% | 0% | 27 |
| 5 | [Boon Health](https://www.gane.ai/index/hr/vendors/boon-health/index.md) | 8% | 0% | 21 |
| 10 | [Simply.Coach](https://www.gane.ai/index/hr/vendors/simply-coach/index.md) | 2% | 0% | 20 |
| 11 | [CoachAccountable](https://www.gane.ai/index/hr/vendors/coachaccountable/index.md) | 2% | 0% | 14 |
| 12 | [EZRA](https://www.gane.ai/index/hr/vendors/ezra/index.md) | 2% | 0% | 13 |
| 17 | [Paperbell](https://www.gane.ai/index/hr/vendors/paperbell/index.md) | 0% | 0% | 12 |
| 18 | [Kajabi](https://www.gane.ai/index/hr/vendors/kajabi/index.md) | 0% | 8% | 13 |

Rank is by share of first choices among all 156 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Torch; alternatives Avoma, Boon Health, Spekit, TalentLMS
- GPT-5.4 mini: CoachHub; alternatives Chronus, Exec, Highspot, Mindtickle
- Gemini 3.5 Flash: Torch; alternatives Avoma, Boon Health, Cloverleaf, Gong
- Perplexity Sonar: Growthspace; alternatives 15Five, BetterUp, Boon Health, CoachHub
- Grok 4.20: Growthspace; alternatives CoachHub, Torch
- Mistral Small: Disprz; alternatives Boon Health, Growthspace, Together
- DeepSeek V4 Flash: Boon Health; alternatives BetterUp, CoachHub, Growthspace, Torch
- Llama 4 Maverick: Disprz; alternatives Growthspace, Together
- Qwen 3.7 Flash: BetterUp; alternatives Coachify, ExecsOnCall, Noomfy, iRelate
- Kimi K2: Boon Health, Torch; alternatives CoachHub, Growthspace
- GLM 4.7 FlashX: Boon Health; alternatives BetterUp, CoachHub, Disprz, Torch
- MiniMax M2.5: Disprz; alternatives BetterUp, CoachHub, Growthspace, Together
- GPT-6 Luna: 15Five; alternatives Gong, Mindtickle, Torch
- Muse Glimmer 30B: Boon Health, CoachHub; alternatives BetterUp, Disprz, Growthspace, Together

## Sources the answers cite

71 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- boon-health.com: 36 answers, 61 citations
- simply.coach: 31 answers, 48 citations
- peoplemanagingpeople.com: 25 answers, 27 citations
- easygenerator.com: 22 answers, 24 citations
- disprz.ai: 17 answers, 17 citations
- coachhub.com: 16 answers, 20 citations
- growthspace.com: 14 answers, 19 citations
- torch.io: 14 answers, 16 citations

Pages named in the most answers:

- https://peoplemanagingpeople.com/tools/best-coaching-software (24 answers)
- https://disprz.ai/blog/coaching-mentoring-software (17 answers)
- https://boon-health.com/learn/resources/best-enterprise-coaching-platforms (15 answers)
- https://boon-health.com/learn/resources/best-employee-coaching-programs (14 answers)
- https://simply.coach/blog/best-enterprise-coaching-tools (14 answers)
- https://coachhub.com/ (13 answers)
- https://easygenerator.com/en/blog/e-learning/best-enterprise-coaching-platforms (13 answers)
- https://simply.coach/blog/best-employee-coaching-software-platforms (12 answers)
- https://coachilly.com/coaching-software-review-2026 (10 answers)
- https://coaching.com/ (9 answers)

## Warned against

- BetterUp: 16 of 54 labels negative. "What to Avoid on a Tight Budget - BetterUp and CoachHub — these are enterprise platforms that traditionally charge $3,000–$5,000+ per user/year" (DeepSeek V4 Flash, budget prompt)
- Lurn: 7 of 7 labels negative. "The FTC sued over unsupported earnings claims and later sent refunds to consumers who bought its coaching or mentoring programs." (GPT-6 Luna, negative prompt)
- CoachHub: 7 of 46 labels negative. "Platforms to Avoid on a Tight Budget - BetterUp and CoachHub: Enterprise-grade ... typically very expensive" (Kimi K2, budget prompt)
- Automators AI: 3 of 3 labels negative. "FTC charged them in 2023 with a scheme promising AI-powered profitable stores... bilking consumers out of tens of millions" (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 13 points of share, measured on the calibration repeat.
New leader: Growthspace (20%) to CoachHub (16%). Margin 2 points, within noise.

- Exec: 16% to 0%, −16. Cleared the floor by 3 points · rank 2 → 21 of 156.
- CoachHub: 4% to 16%, +12. Inside the floor by 1 point · rank 8 → 1 of 156.
- BetterUp: 4% to 12%, +8. Inside the floor by 5 points · rank 10 → 3 of 156.
- Lattice: 9% to 2%, −7. Inside the floor by 6 points · rank 5 → 14 of 156.
- Growthspace: 20% to 14%, −6. Inside the floor by 7 points · rank 1 → 2 of 156.
- Boon Health: 5% to 8%, +3. Inside the floor by 10 points · rank 6 → 5 of 156.
- Simply.Coach: 5% to 2%, −3. Inside the floor by 10 points · rank 7 → 10 of 156.
- CoachAccountable: 0% to 2%, +2. Inside the floor by 11 points · rank 20 → 11 of 156.
- Torch: 11% to 10%, −1. Inside the floor by 12 points · rank 3 → 4 of 156.
- 15Five: 9% to 8%, −1. Inside the floor by 12 points · rank 4 → 6 of 156.
- EZRA: 2% to 2%, ±0. Inside the floor by 13 points · rank 11 → 12 of 156.
- Paperbell: 0% to 0%, ±0. Inside the floor by 13 points · rank 19 → 17 of 156.

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.