# Coaching platforms for enterprise buyers: what AI models recommend, November 2026

Gane Index, November 2026 Edition. Asked as "employee coaching platform" and as "digital coaching marketplace", six framings each, to fourteen models with search on, on behalf of an enterprise B2B company. Page: https://www.gane.ai/index/hr/learning/coaching-platforms/2026-11/enterprise

**Standing:** BetterUp leads with 44% of first choices; verdict clear leader. 55 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| Rank | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | [BetterUp](https://www.gane.ai/index/hr/vendors/betterup/index.md) | 44% | 19% | 70 |
| 2 | [CoachHub](https://www.gane.ai/index/hr/vendors/coachhub/index.md) | 18% | 16% | 70 |
| 3 | [EZRA](https://www.gane.ai/index/hr/vendors/ezra/index.md) | 7% | 5% | 40 |
| 4 | [EasyCoach](https://www.gane.ai/index/hr/vendors/easycoach/index.md) | 5% | 20% | 10 |
| 5 | [Risely](https://www.gane.ai/index/hr/vendors/risely/index.md) | 4% | 8% | 12 |
| 6 | [Boon Health](https://www.gane.ai/index/hr/vendors/boon-health/index.md) | 4% | 21% | 14 |
| 7 | [Growthspace](https://www.gane.ai/index/hr/vendors/growthspace/index.md) | 2% | 4% | 24 |
| 8 | [Together](https://www.gane.ai/index/hr/vendors/together/index.md) | 2% | 0% | 14 |
| 17 | [Torch](https://www.gane.ai/index/hr/vendors/torch/index.md) | 0% | 9% | 33 |
| 18 | [Simply.Coach](https://www.gane.ai/index/hr/vendors/simply-coach/index.md) | 0% | 4% | 25 |
| 19 | [Exec](https://www.gane.ai/index/hr/vendors/exec/index.md) | 0% | 8% | 13 |

Rank is by share of first choices among all 80 products named; products with the same share are tied, and the order among them carries no meaning. The table lists those with at least 10 labels.

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: no first choice
- GPT-5.4 mini: BetterUp; alternatives AceUp, Chronus, CoachHub, Simply.Coach
- Gemini 3.5 Flash: BetterUp; alternatives CoachHub, EZRA, Gong, Growthspace
- Perplexity Sonar: BetterUp; alternatives CoachHub, Disprz, Exec, Growthspace
- Grok 4.20: CoachHub; alternatives BetterUp, EZRA, Simply.Coach, Together
- Mistral Small: BetterUp, CoachHub; alternatives Simply.Coach, Together, Torch
- DeepSeek V4 Flash: BetterUp; alternatives CoachHub, EZRA, Growthspace, Torch
- Llama 4 Maverick: BetterUp; alternatives CoachHub, Disprz, NovoEd, Paradiso Solutions
- Qwen 3.7 Flash: BetterUp; alternatives Deegle, Lumenos, Mendable, Mentifera
- Kimi K2: CoachHub; alternatives BetterUp, Boon Health, Growthspace, Torch
- GLM 4.7 FlashX: BetterUp; alternatives CoachHub, Growthspace
- MiniMax M2.5: BetterUp, CoachHub; alternatives EZRA, NovoEd, Paradiso Solutions
- GPT-6 Luna: BetterUp; alternatives Gong, Mindtickle
- Muse Glimmer 30B: BetterUp, CoachHub; alternatives Allego, Gong, Mindtickle, Paradiso Solutions

## Sources the answers cite

77 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- simply.coach: 57 answers, 89 citations
- boon-health.com: 37 answers, 60 citations
- coachhub.com: 36 answers, 47 citations
- easygenerator.com: 32 answers, 44 citations
- g2.com: 22 answers, 31 citations
- lister.ai: 21 answers, 27 citations
- betterup.com: 17 answers, 31 citations
- torch.io: 16 answers, 20 citations

Pages named in the most answers:

- https://simply.coach/blog/best-enterprise-coaching-tools (43 answers)
- https://easygenerator.com/en/blog/e-learning/best-enterprise-coaching-platforms (27 answers)
- https://simply.coach/blog/best-large-scale-coaching-platforms (26 answers)
- https://coachhub.com/ (24 answers)
- https://lister.ai/software/learning/employee-coaching-platforms/enterprise-employee-coaching-platforms (19 answers)
- https://boon-health.com/learn/resources/best-enterprise-coaching-platforms (18 answers)
- https://g2.com/categories/coaching/enterprise (18 answers)
- https://boon-health.com/learn/resources/best-employee-coaching-programs (17 answers)
- https://disprz.ai/blog/coaching-mentoring-software (14 answers)
- https://gane.ai/index/hr/learning/coaching-platforms/enterprise (14 answers)

## Warned against

- BetterUp: 13 of 70 labels negative. "Platforms to Avoid for Cost Predictability ... Per-seat licensing — costs scale linearly with headcount" (Kimi K2, budget prompt)
- CoachHub: 11 of 70 labels negative. "Platforms to Avoid for Cost Predictability ... Per-seat licensing — pay for access whether used or not" (Kimi K2, budget prompt)
- Profi: 3 of 3 labels negative. "Profi: Avoid for new deployments; it reportedly ceased operations after an acquisition" (Perplexity Sonar, negative prompt)
- Boon Health: 3 of 14 labels negative. "General marketplace-style platforms (some aspects of Grow, Boon, or similar): Can lead to coach-employee mismatches, higher costs for broad access" (Grok 4.20, negative prompt)

## Movement since October 2026

Floor: 13 points of share, measured on the calibration repeat.
Same leader: BetterUp at 44%.

- Risely: 10% to 4%, −6. Inside the floor by 7 points · rank 4 → 5 of 80.
- Exec: 6% to 0%, −6. Inside the floor by 7 points · rank 5 → 19 of 80.
- EZRA: 2% to 7%, +5. Inside the floor by 8 points · rank 6 → 3 of 80.
- EasyCoach: 10% to 5%, −5. Inside the floor by 8 points · rank 3 → 4 of 80.
- Boon Health: 0% to 4%, +4. Inside the floor by 9 points · rank 13 → 6 of 80.
- BetterUp: 46% to 44%, −2. Inside the floor by 11 points · rank 1 of 80, unchanged.
- Together: 0% to 2%, +2. Inside the floor by 11 points · rank 16 → 8 of 80.
- Coachello: 2% to 0%, −2. Inside the floor by 11 points · rank 8 → 25 of 80.
- CoachHub: 17% to 18%, +1. Inside the floor by 12 points · rank 2 of 80, unchanged.
- Growthspace: 2% to 2%, ±0. Inside the floor by 13 points · rank 7 of 80, unchanged.
- Torch: 0% to 0%, ±0. Inside the floor by 13 points · rank 12 → 17 of 80.
- Simply.Coach: 0% to 0%, ±0. Inside the floor by 13 points · rank 18 of 80, unchanged.

## Record

- Method: https://www.gane.ai/index/hr/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/hr.