# ZoomInfo: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 203 judge labels across 15 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/zoominfo

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Market intelligence platforms](https://www.gane.ai/index/gtm/gtm-data/market-intelligence/index.md) | 18% | 2 | 25% | 44 |
| [B2B intent data providers](https://www.gane.ai/index/gtm/sales/b2b-intent-data/index.md) | 9% | 3 | 27% | 44 |
| [Data management platforms](https://www.gane.ai/index/gtm/gtm-data/data-management-platforms/index.md) | 4% | 8 | 0% | 4 |
| [Conversational intelligence and call recording](https://www.gane.ai/index/gtm/sales/conversation-intelligence/index.md) | 4% | 8 | 0% | 4 |
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 2% | 7 | 20% | 15 |
| [Data enrichment](https://www.gane.ai/index/gtm/gtm-data/data-enrichment/index.md) | 2% | 5 | 42% | 57 |
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 2% | 21 | 25% | 4 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 25 | 11% | 9 |
| [Revenue intelligence and forecasting](https://www.gane.ai/index/gtm/sales/revenue-intelligence-and-forecasting/index.md) | 0% | 23 | 0% | 9 |
| [Territory and quota planning](https://www.gane.ai/index/gtm/revops/territory-and-quota-planning/index.md) | 0% | 26 | 0% | 6 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 48 | 0% | 2 |
| [Field sales tools](https://www.gane.ai/index/gtm/sales/field-sales-tools/index.md) | 0% | 37 | 0% | 2 |
| [Email verification](https://www.gane.ai/index/gtm/gtm-data/email-verification/index.md) | 0% | 49 | 0% | 1 |
| [Lead routing and management](https://www.gane.ai/index/gtm/sales/lead-routing-and-management/index.md) | 0% | 52 | 0% | 1 |
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 0% | 93 | 100% | 1 |

## What the models said for it

- "Stick to reputable providers: Tools like ZoomInfo, Clearbit (now part of HubSpot), Apollo.io, or LinkedIn Sales Navigator are widely used and vetted." (MiniMax M2.5, Enrichment)
- "Best for B2B GTM teams that need company and contact intelligence, technographics, and intent to run outbound and account-based motions" (Claude Haiku 4.5, Market intelligence)
- "For most mid-market B2B companies, ZoomInfo Sales offers the best balance of coverage, ease of use, and workflow integration." (MiniMax M2.5, Market intelligence)
- "ZoomInfo fits mid-market and enterprise GTM teams that want contact, company, intent, and conversation data in one platform." (Claude Haiku 4.5, DMP)

## And against it

- "Bidstream-based providers (e.g., ZoomInfo, Demandbase) - Why avoid: These providers harvest intent data from ad auctions, which is legally contested" (Mistral Small, Intent data)
- "High volume of BBB complaints ... Multiple lawsuits ... Reviews criticize inaccurate data, poor usability, long contracts, high costs" (Grok 4.20, Enrichment)
- "Data accuracy issues: Multiple sources cite outdated contacts, incorrect job titles, and stale information as persistent problems" (Kimi K2, Intent data)
- "What to Avoid: ZoomInfo: Excellent data but enterprise-priced ($15,000+/year) — overkill for most mid-market budgets" (Kimi K2, Enrichment)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 7 | 3 | 0 | 12 |
| GPT-5.4 mini | 2 | 5 | 0 | 1 | 8 |
| Gemini 3.5 Flash | 4 | 7 | 4 | 5 | 20 |
| Perplexity Sonar | 3 | 6 | 0 | 3 | 12 |
| Grok 4.20 | 3 | 6 | 3 | 9 | 21 |
| Mistral Small | 1 | 4 | 3 | 4 | 12 |
| DeepSeek V4 Flash | 1 | 7 | 4 | 7 | 19 |
| Llama 4 Maverick | 0 | 5 | 8 | 2 | 15 |
| Qwen 3.7 Flash | 4 | 5 | 4 | 8 | 21 |
| Kimi K2 | 2 | 4 | 2 | 9 | 17 |
| GLM 4.7 FlashX | 1 | 4 | 5 | 3 | 13 |
| MiniMax M2.5 | 6 | 6 | 6 | 1 | 19 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 2 | 7 | 2 | 1 | 12 |

## Sources returned with these answers

The sites and pages cited by the answers that named ZoomInfo, from 542 of the 617 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 160
- prospeo.io: 134
- gane.ai/index: 115
- demandbase.com: 114
- hginsights.com: 109
- lemlist.com: 102
- toolradar.com: 78
- miniloop.ai: 72
- coffee.ai: 69
- marketintelligencetools.com: 64

### Pages cited

- https://lemlist.com/blog/best-intent-data-providers: 56
- https://joinvalley.co/blog/best-b2b-intent-data-tools-2026: 45
- https://demandbase.com/blog/b2b-data-enrichment-tools: 42
- https://albato.com/blog/publications/best-data-enrichment-tools: 39
- https://salespanel.io/resources/data-enrichment-tools: 38
- https://lemlist.com/blog/data-enrichment-tools: 37
- https://miniloop.ai/blog/b2b-data-enrichment: 37
- https://technologyadvice.com/blog/sales-intelligence/best-intent-data-providers: 36

## The company

ZoomInfo; https://www.zoominfo.com; Vancouver, Washington, United States; founded 2000; public, GTM on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What ZoomInfo's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: privacy-first company (https://trust.zoominfo.com)
- For: companies (https://trust.zoominfo.com)

## What it publishes

Every page zoominfo.com exposes, read 2026-09-29: 3114 addresses. By kind, pages and the last 90 days:

- blog: 60 pages, 0 in the last 90 days, latest undated
- case study: 7 pages, 0 in the last 90 days, latest 2025-07-29
- webinar or virtual event: 4 pages, 0 in the last 90 days, latest undated
- conference or event: 5 pages, 0 in the last 90 days, latest undated
- report or ebook: 18 pages, 0 in the last 90 days, latest undated
- comparison: 1110 pages, 0 in the last 90 days, latest undated
- template or tool: 2 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 26 pages, 0 in the last 90 days, latest undated
- podcast or video: 7 pages, 0 in the last 90 days, latest undated
- news or press: 15 pages, 4 in the last 90 days, latest 2026-09-28
- Recent: 2026-09-28 news or press: Comparably 2026 best happiness work life balance perks benefits awards https://www.zoominfo.com/newsroom/press-releases/comparably-2026-best-happiness-work-life-balance-perks-benefits-awards
- Recent: 2026-09-24 news or press: Zoominfo replit mcp connector https://www.zoominfo.com/newsroom/press-releases/zoominfo-replit-mcp-connector
- Recent: 2026-09-21 news or press: Talent autopilot https://www.zoominfo.com/newsroom/press-releases/talent-autopilot
- Recent: 2026-09-11 news or press: Zoominfo cursor mcp server https://www.zoominfo.com/newsroom/press-releases/zoominfo-cursor-mcp-server
- Recent: 2026-03-19 news or press: Newsroom https://www.zoominfo.com/newsroom
- Recent: 2025-07-29 case study: Snowflake https://www.zoominfo.com/about/case-studies/snowflake

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.