# ZoomInfo alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 792 of the 1,008 answers in the 4 categories where ZoomInfo holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/zoominfo/alternatives

## Named instead, most often (every category and segment added)

- Apollo.io: 173
- Insycle: 78
- DemandTools: 41
- Dedupely: 29
- Bombora: 27
- Clay: 16

## Market intelligence platforms

**Small business**: 77 of 84 answers did not name ZoomInfo (ZoomInfo is #13 of 20 at 2%).

- Apollo.io: first choice in 19 of those 77
- Similarweb: first choice in 9 of those 77
- Semrush .Trends: first choice in 7 of those 77
- Prospeo: first choice in 4 of those 77
- Crunchbase: first choice in 3 of those 77
- ClientCues: first choice in 2 of those 77
- HubSpot Marketing Hub: first choice in 2 of those 77
- Klue: first choice in 2 of those 77

**Mid-market**: 58 of 84 answers did not name ZoomInfo (ZoomInfo is #2 of 13 at 18%).

- AlphaSense: first choice in 5 of those 58
- Apollo.io: first choice in 4 of those 58
- Crayon: first choice in 4 of those 58
- Crunchbase: first choice in 3 of those 58
- Similarweb: first choice in 3 of those 58
- Klue: first choice in 2 of those 58
- CB Insights: first choice in 1 of those 58
- ClientCues: first choice in 1 of those 58

**Enterprise**: 55 of 84 answers did not name ZoomInfo (ZoomInfo is #2 of 18 at 23%).

- AlphaSense: first choice in 10 of those 55
- Contify: first choice in 5 of those 55
- Northern Light SinglePoint: first choice in 3 of those 55
- Crayon: first choice in 2 of those 55
- Quid: first choice in 2 of those 55
- Apollo.io: first choice in 1 of those 55
- CB Insights: first choice in 1 of those 55
- CompeteIQ: first choice in 1 of those 55

## B2B intent data providers

**Small business**: 77 of 84 answers did not name ZoomInfo (ZoomInfo is #7 of 13 at 2%).

- Apollo.io: first choice in 47 of those 77
- Dealfront: first choice in 8 of those 77
- RB2B: first choice in 5 of those 77
- G2 Buyer Intent: first choice in 3 of those 77
- 6sense: first choice in 1 of those 77
- Apollo.io intent add-on: first choice in 1 of those 77
- Clari Copilot: first choice in 1 of those 77
- Diginius Insight: first choice in 1 of those 77

**Mid-market**: 58 of 84 answers did not name ZoomInfo (ZoomInfo is #3 of 12 at 9%).

- Bombora: first choice in 14 of those 58
- Apollo.io: first choice in 11 of those 58
- Cognism: first choice in 2 of those 58
- Dealfront: first choice in 2 of those 58
- Factors.ai: first choice in 2 of those 58
- G2 Buyer Intent: first choice in 2 of those 58
- RB2B: first choice in 2 of those 58
- AdRoll ABM: first choice in 1 of those 58

**Enterprise**: 52 of 84 answers did not name ZoomInfo (ZoomInfo is #4 of 9 at 4%).

- 6sense: first choice in 13 of those 52
- Bombora: first choice in 13 of those 52
- Demandbase: first choice in 3 of those 52
- Abmatic AI: first choice in 1 of those 52
- Apollo.io: first choice in 1 of those 52
- Cognism: first choice in 1 of those 52
- G2 Buyer Intent: first choice in 1 of those 52
- RB2B: first choice in 1 of those 52

## CRM data quality and deduplication

**Small business**: 82 of 84 answers did not name ZoomInfo.

- Insycle: first choice in 41 of those 82
- Dedupely: first choice in 18 of those 82
- DemandTools: first choice in 3 of those 82
- WinPure Clean & Match: first choice in 3 of those 82
- Cleanlist: first choice in 1 of those 82
- Clearout: first choice in 1 of those 82
- Cloudingo: first choice in 1 of those 82
- Duplicate Check: first choice in 1 of those 82

**Mid-market**: 78 of 84 answers did not name ZoomInfo (ZoomInfo is #6 of 13 at 2%).

- Insycle: first choice in 28 of those 78
- Dedupely: first choice in 8 of those 78
- DemandTools: first choice in 7 of those 78
- Cleanlist: first choice in 2 of those 78
- Duplicate Check: first choice in 2 of those 78
- ZoomInfo Operations: first choice in 2 of those 78
- Apollo.io: first choice in 1 of those 78
- Cloudingo: first choice in 1 of those 78

**Enterprise**: 78 of 84 answers did not name ZoomInfo (ZoomInfo is #9 of 11 at 2%).

- DemandTools: first choice in 31 of those 78
- Insycle: first choice in 9 of those 78
- Cloudingo: first choice in 6 of those 78
- Informatica Data Quality: first choice in 5 of those 78
- Openprise: first choice in 4 of those 78
- Dedupely: first choice in 3 of those 78
- ZoomInfo Operations: first choice in 3 of those 78
- Ataccama ONE: first choice in 1 of those 78

## Data enrichment

**Small business**: 82 of 84 answers did not name ZoomInfo (ZoomInfo is #9 of 9 at 0%).

- Apollo.io: first choice in 64 of those 82
- Clay: first choice in 4 of those 82
- Lusha: first choice in 3 of those 82
- Snov.io: first choice in 3 of those 82
- HubSpot Breeze Intelligence: first choice in 1 of those 82
- Knock: first choice in 1 of those 82
- UpLead: first choice in 1 of those 82

**Mid-market**: 59 of 84 answers did not name ZoomInfo (ZoomInfo is #4 of 9 at 2%).

- Apollo.io: first choice in 24 of those 59
- Clay: first choice in 10 of those 59
- Cognism: first choice in 2 of those 59
- HubSpot Breeze Intelligence: first choice in 2 of those 59
- Reverse Contact: first choice in 1 of those 59
- Snov.io: first choice in 1 of those 59

**Enterprise**: 36 of 84 answers did not name ZoomInfo (ZoomInfo is #1 of 10 at 57%).

- FullEnrich: first choice in 4 of those 36
- Clay: first choice in 2 of those 36
- People Data Labs: first choice in 2 of those 36
- Apollo.io: first choice in 1 of those 36
- Cognism: first choice in 1 of those 36
- Demandbase: first choice in 1 of those 36
- HubSpot Breeze Intelligence: first choice in 1 of those 36
- ZoomInfo - SalesOS: first choice in 1 of those 36

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.