# ZoomInfo Marketing: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 17 judge labels across 1 category by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/zoominfo-marketing

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Account-based marketing platforms](https://www.gane.ai/index/gtm/marketing/account-based-marketing-platforms/index.md) | 0% | 12 | 24% | 17 |

## What the models said for it

- "6sense, Demandbase, and ZoomInfo are the undisputed enterprise leaders" (DeepSeek V4 Flash, ABM)
- "6sense and ZoomInfo stand out for superior intent data" (Grok 4.20, ABM)
- "ZoomInfo delivers comprehensive B2B contact and company intelligence that powers targeted account-based marketing campaigns" (Claude Haiku 4.5, ABM)
- "Best For: Teams that rely heavily on contact/company data and want data + activation in one stack." (Gemini 3.5 Flash, ABM)

## And against it

- "Platforms with Significant Red Flags ... ZoomInfo - Major complaints: Poor customer service, long response times, extreme difficulty canceling annual contracts" (Kimi K2, ABM)
- "Avoid pure enterprise tools like Marketo or full ZoomInfo suites" (Grok 4.20, ABM)
- "ZoomInfo can struggle with speed, particularly when sifting through large datasets." (Claude Haiku 4.5, ABM)
- "Aggressive sales/contract tactics and weaker ad execution." (Gemini 3.5 Flash, ABM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 1 | 0 | 0 | 1 | 2 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 1 | 0 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named ZoomInfo Marketing, from 51 of the 56 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 22
- demandbase.com: 18
- research.oz.spotlightar.com: 18
- abmatic.ai: 15
- 6sense.com: 14
- geisheker.com: 13
- factors.ai: 12
- influ2.com: 12
- gartner.com: 11
- prospeo.io: 10

### Pages cited

- https://g2.com/categories/account-based-marketing: 17
- https://research.oz.spotlightar.com/reports/magic-quadrant-account-based-marketing-platforms-2024/leaders: 17
- https://geisheker.com/most-effective-abm-platforms-b2b-enterprise-pipeline-generation: 13
- https://ziellab.com/post/top-12-account-based-marketing-platforms-for-b2b-sales-teams-in-2025: 9
- https://gartner.com/en/documents/5911375: 8
- https://en.ai-pedias.com/blog/ai-abm-account-based-marketing-2026: 7
- https://factors.ai/blog/top-abm-tools: 7
- https://influ2.com/compare/enterprise-abm-tools: 7

## The company

ZoomInfo; https://www.zoominfo.com; Vancouver, Washington, United States; founded 2000; public, GTM on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What ZoomInfo Marketing's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Marketing Solutions (https://engineering.zoominfo.com/zoominfo-data-platform-zdp-ingestion-process-improvement)
- For: Marketing (https://engineering.zoominfo.com/effortlessly-query-your-big-data-infrastructure)
- Free plan or trial: Free Trial (https://engineering.zoominfo.com/bulk-data-search-and-match)

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.