# ZoomInfo Marketing alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 216 of the 252 answers in the 1 category where ZoomInfo Marketing holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/zoominfo-marketing/alternatives

## Named instead, most often (every category and segment added)

- HubSpot Marketing Hub: 43
- AdRoll ABM: 41
- Demandbase: 29
- Apollo.io: 24
- 6sense: 15
- ZenABM: 6

## Account-based marketing platforms

**Small business**: 83 of 84 answers did not name ZoomInfo Marketing.

- HubSpot Marketing Hub: first choice in 34 of those 83
- Apollo.io: first choice in 19 of those 83
- AdRoll ABM: first choice in 16 of those 83
- ZenABM: first choice in 4 of those 83
- ActiveCampaign: first choice in 2 of those 83
- HubSpot ABM Software: first choice in 2 of those 83
- RB2B: first choice in 2 of those 83
- Dealfront: first choice in 1 of those 83

**Mid-market**: 73 of 84 answers did not name ZoomInfo Marketing (ZoomInfo Marketing is #7 of 8 at 0%).

- AdRoll ABM: first choice in 25 of those 73
- HubSpot Marketing Hub: first choice in 6 of those 73
- Apollo.io: first choice in 5 of those 73
- Demandbase: first choice in 4 of those 73
- Terminus: first choice in 3 of those 73
- 6sense: first choice in 2 of those 73
- ZenABM: first choice in 2 of those 73
- Dealfront: first choice in 1 of those 73

**Enterprise**: 60 of 84 answers did not name ZoomInfo Marketing (ZoomInfo Marketing is #5 of 8 at 0%).

- Demandbase: first choice in 25 of those 60
- 6sense: first choice in 13 of those 60
- HubSpot Marketing Hub: first choice in 3 of those 60
- N.Rich: first choice in 3 of those 60
- 6sense Revenue Marketing: first choice in 1 of those 60
- Abmatic AI: first choice in 1 of those 60
- Coffee: first choice in 1 of those 60
- Propensity ABM: first choice in 1 of those 60

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.