# Zeta Global: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/zeta-global

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 41 | 0% | 2 |

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Zeta Global, from 7 of the 7 answers that named it (only the models that return a source list).

### Domains cited

- cxtoday.com: 4
- zapier.com: 4
- gartner.com: 3
- blueconic.com: 2
- destinationcrm.com: 2
- forbes.com: 2
- salesforce.com: 2
- amperity.com: 1
- blog.hubspot.com: 1
- bloomreach.com: 1

### Pages cited

- https://zapier.com/blog/customer-data-platform: 4
- https://cxtoday.com/the-forrester-wave-for-customer-data-platforms-2024-top-takeaways: 3
- https://blueconic.com/gartner-magic-quadrant-for-customer-data-platforms-2024: 2
- https://cxtoday.com/gartner-magic-quadrant-for-customer-data-platforms-2024: 2
- https://cxtoday.com/topic/magic-quadrant: 2
- https://forbes.com/advisor/business/software/best-customer-data-platform: 2
- https://gartner.com/en/documents/5197463: 2
- https://amperity.com/compare: 1

## The company

Q8069710; https://zetaglobal.com/; New York City, United States; founded 2008; public, ZETA on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Zeta Global's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: AI-Powered Marketing Platform for Enterprises (https://zetaglobal.com/)
- For: enterprise brands (https://zetaglobal.com/)
- Price stated: fees set forth on the applicable SOW (https://www.zetaglobal.com/platformterms)
- Certifications: ISO 27001, ISO 27701, SOC 2 Type II, GDPR, HDS, ISO 27018
- Customers named: TKO Group Holdings, UFC, WWE, Tourism Ireland, Chicken Salad Chick, White Castle, AXA Direct Assurance, Bloomin' Brands Inc.

## What it publishes

Every page zetaglobal.com exposes, read 2026-09-29: 3906 addresses. By kind, pages and the last 90 days:

- blog: 14 pages, 0 in the last 90 days, latest undated
- case study: 62 pages, 0 in the last 90 days, latest 2026-05-05
- webinar or virtual event: 3 pages, 0 in the last 90 days, latest undated
- conference or event: 53 pages, 0 in the last 90 days, latest undated
- report or ebook: 4 pages, 0 in the last 90 days, latest undated
- comparison: 9 pages, 0 in the last 90 days, latest undated
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 11 pages, 0 in the last 90 days, latest undated
- podcast or video: 15 pages, 0 in the last 90 days, latest undated
- news or press: 943 pages, 0 in the last 90 days, latest undated
- Recent: 2026-05-05 case study: Cozy earth drives a 10 lift in roas and 0.45 ctr with zetas newsletter sponsorship strategy https://www.zetaglobal.com/customer-stories/cozy-earth-drives-a-10-lift-in-roas-and-0.45-ctr-with-zetas-newsletter-sponsorship-strategy
- Recent: 2026-05-05 case study: La quinta achieves 1 unique audience reach and 4.7 lift in brand awareness https://www.zetaglobal.com/customer-stories/la-quinta-achieves-1-unique-audience-reach-and-4.7-lift-in-brand-awareness

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.