# ZeroFox: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 28 judge labels across 1 category by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/zerofox

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Brand protection platforms](https://www.gane.ai/index/gtm/marketing/brand-protection/index.md) | 0% | 19 | 21% | 28 |

## What the models said for it

- "For a security-led organization dealing with phishing or impersonation, compare ZeroFox, Netcraft and Fortra." (GPT-6 Luna, Brand protection)
- "ZeroFox differentiates itself by focusing on "Digital Risk Protection" rather than just IP enforcement." (GLM 4.7 FlashX, Brand protection)
- "Consider ZeroFox if your primary threat vectors are social media impersonation and marketplace abuse." (GLM 4.7 FlashX, Brand protection)
- "ZeroFox or Bolster *(Best for Security-First B2B Threats: Phishing & Executive Spoofing)*" (Gemini 3.5 Flash, Brand protection)

## And against it

- "ZeroFox: Comprehensive but enterprise-level pricing" (MiniMax M2.5, Brand protection)
- "research indicates it typically lands in the mid-five-figure range once core features are included, which may stretch mid-market budgets" (Kimi K2, Brand protection)
- "enterprise tools such as Red Points, ZeroFox, BrandShield which are quote-only and typically enterprise priced" (Muse Glimmer 30B, Brand protection)
- "pricing often lands in the mid-five-figure range, which can price out some mid-market teams" (DeepSeek V4 Flash, Brand protection)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 2 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 2 | 1 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 1 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named ZeroFox, from 87 of the 91 answers that named it (only the models that return a source list).

### Domains cited

- netcraft.com: 43
- g2.com: 38
- redpoints.com: 38
- expertinsights.com: 36
- brandshield.com: 30
- bolster.ai: 27
- thecyberexpress.com: 26
- capterra.com: 24
- icoda.io: 23
- guideflow.com: 22

### Pages cited

- https://expertinsights.com/compliance/the-top-brand-protection-solutions: 36
- https://thecyberexpress.com/10-best-brand-protection-solutions: 26
- https://netcraft.com/blog/6-best-brand-protection-platforms-for-defending-your-company-s-online-reputation: 24
- https://icoda.io/blog/brand-protection-companies: 23
- https://iplocation.net/blog/7-best-brand-protection-solutions-to-safeguard-your-business-online: 21
- https://bolster.ai/blog/best-brand-protection-platforms: 20
- https://guideflow.com/blog/brand-protection-software: 18
- https://redpoints.com/blog/best-brand-protection-software: 17

## In its own words

What ZeroFox's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Digital Risk Protection platform built for enterprises (https://zerofox.com/)
- For: enterprises (https://zerofox.com/)
- Price stated: ZeroFox pricing scales to fit your organization’s needs. Find customized cybersecurity packages to safeguard your brand, domains, executives, and attack surface. (https://www.zerofox.com/pricing)

## What it publishes

Every page zerofox.com exposes, read 2026-09-29: 1469 addresses. By kind, pages and the last 90 days:

- blog: 642 pages, 14 in the last 90 days, latest 2026-09-23
- case study: 9 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 11 pages, 0 in the last 90 days, latest undated
- conference or event: 24 pages, 0 in the last 90 days, latest undated
- report or ebook: 78 pages, 0 in the last 90 days, latest undated
- comparison: 28 pages, 2 in the last 90 days, latest 2026-09-16
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 105 pages, 0 in the last 90 days, latest undated
- podcast or video: 13 pages, 0 in the last 90 days, latest undated
- news or press: 128 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-23 blog: Understanding verification checkmarks https://www.zerofox.com/blog/understanding-verification-checkmarks
- Recent: 2026-09-22 blog: Sandbox verdict https://www.zerofox.com/blog/sandbox-verdict
- Recent: 2026-09-16 comparison: Zerofox vs doppel comparing two approaches to takedown and disruption https://www.zerofox.com/blog/zerofox-vs-doppel-comparing-two-approaches-to-takedown-and-disruption
- Recent: 2026-09-11 comparison: Zerofox alternatives https://www.zerofox.com/blog/zerofox-alternatives
- Recent: 2026-09-10 blog: Brand monitoring and enforcement why ai alone isnt enough https://www.zerofox.com/blog/brand-monitoring-and-enforcement-why-ai-alone-isnt-enough
- Recent: 2026-09-08 blog: Interview with a phisher https://www.zerofox.com/blog/interview-with-a-phisher

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.