# Zepto: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/zepto

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 128 | 100% | 1 |

## And against it

- "Why be cautious? The search interface is extremely short" (Qwen 3.7 Flash, Retail media)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Zepto, from 2 of the 2 answers that named it (only the models that return a source list).

### Domains cited

- 42signals.com: 2
- bain.com: 1
- deloitte.com: 1
- digiday.com: 1
- digitalheroesco.com: 1
- emarketer.com: 1
- epsilon.com: 1
- gane.ai/index: 1
- iabeurope.eu: 1
- info.endava.com: 1

### Pages cited

- https://42signals.com/blog/retail-media-network-what-brands-need-to-know: 2
- https://bain.com/insights/no-more-easy-money-on-the-side-retail-media-enters-the-performance-era: 1
- https://deloitte.com/us/en/insights/industry/retail-distribution/retail-distribution-industry-outlook/2025.html: 1
- https://digiday.com/marketing/mythbusters-retail-media-networks-arent-immune-to-the-pitfalls-of-programmatic-media-buying: 1
- https://digiday.com/marketing/the-easy-dollars-are-gone-retail-media-faces-new-tests-as-it-nears-maturity: 1
- https://digiday.com/marketing/with-the-rise-of-retail-media-networks-marketers-continue-to-grapple-with-lack-of-standardization: 1
- https://digitalheroesco.com/journal/problems-retail-media-network-platform-digital-heroes: 1
- https://emarketer.com/content/5-challenges-commerce-media-networks-face-scaling: 1

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.