# Zendesk Guide alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 172 of the 252 answers in the 1 category where Zendesk Guide holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/zendesk-guide/alternatives

## Named instead, most often (every category and segment added)

- Notion: 33
- Helpjuice: 9
- BookStack: 8
- Confluence: 8
- Document360: 8
- Freshdesk: 7

## Knowledge base and self-service

**Small business**: 69 of 84 answers did not name Zendesk Guide (Zendesk Guide is #7 of 16 at 5%).

- Notion: first choice in 22 of those 69
- Freshdesk: first choice in 5 of those 69
- Help Scout Docs: first choice in 5 of those 69
- BookStack: first choice in 3 of those 69
- Document360: first choice in 3 of those 69
- Tettra: first choice in 3 of those 69
- Confluence: first choice in 2 of those 69
- Slab: first choice in 2 of those 69

**Mid-market**: 51 of 84 answers did not name Zendesk Guide (Zendesk Guide is #6 of 14 at 6%).

- Notion: first choice in 10 of those 51
- BookStack: first choice in 5 of those 51
- Confluence: first choice in 3 of those 51
- Document360: first choice in 3 of those 51
- Freshdesk: first choice in 2 of those 51
- Nuclino: first choice in 2 of those 51
- Helpjuice: first choice in 1 of those 51
- ONES Wiki: first choice in 1 of those 51

**Enterprise**: 52 of 84 answers did not name Zendesk Guide (Zendesk Guide is #1 of 12 at 18%).

- Helpjuice: first choice in 8 of those 52
- Confluence: first choice in 3 of those 52
- Document360: first choice in 2 of those 52
- KnowledgeBase.com: first choice in 2 of those 52
- Confluence Enterprise or Confluence Data Center: first choice in 1 of those 52
- MatrixFlows: first choice in 1 of those 52
- Notion: first choice in 1 of those 52
- Salesforce Knowledge: first choice in 1 of those 52

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.