# Zapier: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 94 judge labels across 15 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/zapier

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Workflow automation and iPaaS](https://www.gane.ai/index/gtm/gtm-data/workflow-automation-and-ipaas/index.md) | 9% | 4 | 39% | 69 |
| [Lead routing and management](https://www.gane.ai/index/gtm/sales/lead-routing-and-management/index.md) | 0% | 93 | 60% | 5 |
| [AI marketing agents](https://www.gane.ai/index/gtm/marketing/ai-marketing-agents/index.md) | 0% | 67 | 25% | 4 |
| [Creative automation platforms](https://www.gane.ai/index/gtm/marketing/creative-automation/index.md) | 0% | 41 | 0% | 2 |
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 0% | 89 | 50% | 2 |
| [Customer data platforms](https://www.gane.ai/index/gtm/gtm-data/customer-data-platforms/index.md) | 0% | 40 | 0% | 2 |
| [Data warehouse and reverse ETL for marketing](https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/index.md) | 0% | 112 | 100% | 2 |
| [AI SDR agents](https://www.gane.ai/index/gtm/sales/ai-sdr-agents/index.md) | 0% | 80 | 0% | 1 |
| [Client onboarding platforms](https://www.gane.ai/index/gtm/customer/client-onboarding/index.md) | 0% | 98 | 0% | 1 |
| [Customer success platforms](https://www.gane.ai/index/gtm/customer/customer-success-platforms/index.md) | 0% | 32 | 0% | 1 |
| [Marketing automation and campaign management](https://www.gane.ai/index/gtm/marketing/marketing-automation/index.md) | 0% | 39 | 0% | 1 |
| [Print](https://www.gane.ai/index/gtm/marketing/print/index.md) | 0% | 32 | 0% | 1 |
| [Sales commissions and incentive compensation](https://www.gane.ai/index/gtm/revops/sales-commissions-and-incentive-compensation/index.md) | 0% | 37 | 0% | 1 |
| [Value selling tools](https://www.gane.ai/index/gtm/sales/value-selling-tools/index.md) | 0% | 77 | 0% | 1 |
| [Webinar and virtual event platforms](https://www.gane.ai/index/gtm/marketing/webinar-virtual-events/index.md) | 0% | 59 | 0% | 1 |

## What the models said for it

- "For most small businesses, starting with Zapier or Make is recommended due to their flexibility and cost-effectiveness." (Mistral Small, Automation & iPaaS)
- "Start with: Zapier or Make for most SMBs— they're quick to implement and have vast communities." (Grok 4.20, Automation & iPaaS)
- "1. Zapier (The Popular Choice) ... Largest app catalog, easiest for non-technical users" (GLM 4.7 FlashX, Automation & iPaaS)
- "Zapier is the market leader for ease of use... Choose Zapier if you want the easiest setup" (Gemini 3.5 Flash, Automation & iPaaS)

## And against it

- "❌ Using Zapier/Make as a Batch Reverse ETL Alternative ... Running bulk nightly syncs via Zapier will exhaust API rate limits" (Gemini 3.5 Flash, Warehouse & ETL)
- "Highest Caution / Often Recommended to Avoid for Most Users - Zapier: Frequently cited for poor customer support" (Grok 4.20, Automation & iPaaS)
- "Avoid relying entirely on Zapier/Make for lead routing once lead volume exceeds ~100+ leads per week" (Gemini 3.5 Flash, Lead routing)
- "Avoid pure no-code tools like Zapier for core B2B processes" (Grok 4.20, Automation & iPaaS)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 3 | 1 | 6 |
| GPT-5.4 mini | 1 | 1 | 1 | 2 | 5 |
| Gemini 3.5 Flash | 1 | 1 | 1 | 7 | 10 |
| Perplexity Sonar | 1 | 1 | 0 | 3 | 5 |
| Grok 4.20 | 1 | 3 | 5 | 3 | 12 |
| Mistral Small | 1 | 3 | 2 | 2 | 8 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 4 | 7 |
| Llama 4 Maverick | 0 | 2 | 2 | 1 | 5 |
| Qwen 3.7 Flash | 0 | 4 | 0 | 3 | 7 |
| Kimi K2 | 2 | 1 | 1 | 2 | 6 |
| GLM 4.7 FlashX | 2 | 4 | 0 | 3 | 9 |
| MiniMax M2.5 | 2 | 2 | 1 | 1 | 6 |
| GPT-6 Luna | 0 | 3 | 0 | 1 | 4 |
| Muse Glimmer 30B | 0 | 3 | 0 | 1 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named Zapier, from 222 of the 260 answers that named it (only the models that return a source list).

### Domains cited

- zapier.com: 86 (its own site)
- ones.com: 85
- g2.com: 44
- make.com: 41
- capterra.com: 29
- technologyadvice.com: 26
- munro.agency: 23
- workato.com: 19
- softwareadvice.com: 18
- albato.com: 17

### Pages cited

- https://zapier.com/compare: 30
- https://munro.agency/insights/top-workflow-automation-and-integration-platforms: 23
- https://technologyadvice.com/blog/project-management/best-workflow-automation-software: 21
- https://make.com/blog/best-automated-workflow-tools-for-scaling-manual-processes: 19
- https://ones.com/blog/ones-solutions/workflow-automation-software-6-affordable-picks-for-smbs: 14
- https://resources.rework.com/tools/automation/best-workflow-automation-software-2026: 13
- https://ones.com/blog/ones-solutions/top-8-workflow-automation-platforms-compared-for-enterprise: 12
- https://zapier.com/blog/best-automation-software: 12

## The company

Zapier; http://zapier.com; United States; founded 2012. From Wikidata, fetched 2026-09-14.

## In its own words

What Zapier's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Build and scale AI workflows and agents across 9,000+ apps with Zapier—the most connected AI orchestration platform. (https://zapier.com/)
- For: businesses (https://zapier.com/)
- Price stated: Free forever $0/month; Professional Starting from $19.99/month; Team Starting from $69/month; Enterprise Contact for pricing (https://zapier.com/pricing)
- Starting price: 0 (https://zapier.com/pricing)
- Free plan or trial: Start free with email (https://zapier.com/)
- Integrations claimed: 9000 (https://zapier.com/)
- Certifications: SOC 2 Type II, SOC 3, GDPR, CCPA
- Customers named: Mercari US, Okta, Palo Alto Networks, Crunchbase, Asana, Dropbox, Grammarly, Lyft

## What it publishes

Every page zapier.com exposes, read 2026-09-29: 39944 addresses. By kind, pages and the last 90 days:

- blog: 3795 pages, 0 in the last 90 days, latest undated
- case study: 57 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 287 pages, 0 in the last 90 days, latest undated
- conference or event: 23 pages, 0 in the last 90 days, latest undated
- report or ebook: 941 pages, 0 in the last 90 days, latest 2020-06-11
- comparison: 274 pages, 0 in the last 90 days, latest undated
- template or tool: 118 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 67 pages, 0 in the last 90 days, latest undated
- podcast or video: 21 pages, 0 in the last 90 days, latest undated
- news or press: 105 pages, 0 in the last 90 days, latest undated
- Recent: 2020-06-11 report or ebook: Facebook lead ads https://zapier.com/apps/timekit/integrations/facebook-lead-ads
- Recent: 2020-06-11 report or ebook: Facebook lead ads https://zapier.com/apps/skedda/integrations/facebook-lead-ads
- Recent: 2020-06-11 report or ebook: Facebook lead ads https://zapier.com/apps/optinmonster/integrations/facebook-lead-ads
- Recent: 2020-06-11 report or ebook: Facebook lead ads https://zapier.com/apps/upcity/integrations/facebook-lead-ads
- Recent: 2020-06-11 report or ebook: Facebook lead ads https://zapier.com/apps/ruler-analytics/integrations/facebook-lead-ads
- Recent: 2020-06-11 report or ebook: Facebook lead ads https://zapier.com/apps/olark/integrations/facebook-lead-ads

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.