# Zalando: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 1 category by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/zalando

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 33 | 0% | 3 |

## What the models said for it

- "European brands | Zalando, AliExpress, eBay" (GLM 4.7 FlashX, Retail media)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Zalando, from 3 of the 3 answers that named it (only the models that return a source list).

### Domains cited

- digiday.com: 3
- encodify.com: 3
- grandviewresearch.com: 2
- admonsters.com: 1
- emarketer.com: 1
- internetretailing.net: 1
- modernretail.co: 1
- shopify.com: 1
- stellarising.com: 1
- vladimirjones.com: 1

### Pages cited

- https://digiday.com/marketing/cmo-strategies-retail-medias-rise-from-amazon-to-ebay: 3
- https://encodify.com/state-of-retail-media: 3
- https://digiday.com/marketing/cmo-strategies-a-playbook-for-marketing-channels: 2
- https://grandviewresearch.com/industry-analysis/retail-media-platform-market-report: 2
- https://admonsters.com/6-platforms-that-will-define-retail-media-in-2025: 1
- https://digiday.com/marketing/cmo-strategies-beyond-amazon-the-strengths-of-the-top-retail-media-networks-from-walmart-to-kroger: 1
- https://digiday.com/marketing/digiday-research-amazons-importance-to-marketers-holiday-strategies-grows-this-year: 1
- https://digiday.com/marketing/digiday-research-deep-dive-brands-are-more-invested-in-retail-media-than-agencies-as-amazon-still-dominates: 1

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.