# YouTube alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 197 of the 252 answers in the 1 category where YouTube holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/youtube/alternatives

## Named instead, most often (every category and segment added)

- Wistia: 116
- Vidyard: 29
- Vimeo: 14
- Brightcove: 11
- SproutVideo: 9
- Kaltura: 4

## Video marketing and hosting

**Small business**: 56 of 84 answers did not name YouTube (YouTube is #2 of 7 at 16%).

- Wistia: first choice in 40 of those 56
- Vimeo: first choice in 6 of those 56
- SproutVideo: first choice in 4 of those 56
- Vidyard: first choice in 4 of those 56
- Gumlet: first choice in 1 of those 56

**Mid-market**: 58 of 84 answers did not name YouTube (YouTube is #2 of 11 at 17%).

- Wistia: first choice in 41 of those 58
- Vidyard: first choice in 8 of those 58
- Vimeo: first choice in 3 of those 58
- Brightcove: first choice in 2 of those 58
- SproutVideo: first choice in 2 of those 58

**Enterprise**: 83 of 84 answers did not name YouTube (YouTube is #8 of 8 at 0%).

- Wistia: first choice in 35 of those 83
- Vidyard: first choice in 17 of those 83
- Brightcove: first choice in 9 of those 83
- Vimeo: first choice in 5 of those 83
- Kaltura: first choice in 4 of those 83
- SproutVideo: first choice in 3 of those 83
- Vbrick: first choice in 2 of those 83
- Goldcast Video Hubs: first choice in 1 of those 83

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.