# YouGov Profiles: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 14 judge labels across 1 category by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/yougov-profiles

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 24 | 7% | 14 |

## What the models said for it

- "Start with GWI or YouGov for attitudes, demographics, interests, and brand perceptions." (Perplexity Sonar, Audience insights)
- "opt-in consumer panels like GWI or YouGov" (Gemini 3.5 Flash, Audience insights)
- "GWI or YouGov for audience profiling" (DeepSeek V4 Flash, Audience insights)
- "Profiles helps describe and compare audiences; BrandIndex tracks brand-health measures daily." (GPT-6 Luna, Audience insights)

## And against it

- "criticized for bias in certain demographics/markets and over-reliance on self-reporting" (Grok 4.20, Audience insights)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 1 | 0 | 2 |
| Perplexity Sonar | 1 | 0 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 2 | 1 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 1 | 0 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 2 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named YouGov Profiles, from 34 of the 35 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 19
- pulsarplatform.com: 13
- guideflow.com: 12
- learn.g2.com: 10
- gwi.com: 9
- hellocustomer.com: 9
- quid.com: 9
- britopian.com: 8
- rwazi.com: 7
- listenlabs.com: 6

### Pages cited

- https://pulsarplatform.com/guides/best-audience-analysis-tools-2026: 11
- https://guideflow.com/blog/consumer-insights-platforms: 10
- https://hellocustomer.com/en/blog/10-best-consumer-insights-platforms: 9
- https://quid.com/knowledge-hub/resource-library/blog/the-top-platforms-for-market-trends-consumer-insights: 9
- https://britopian.com/wp-content/uploads/2025/04/Top-10-Audience-Intelligence-Platforms.pdf: 8
- https://g2.com/categories/audience-intelligence-platforms: 7
- https://rwazi.com/blog/consumer-insights-platforms-compared: 7
- https://g2.com/categories/consumer-insights-platforms: 6

## What it publishes

Every page yougov.com exposes, read 2026-09-29: 91320 addresses. By kind, pages and the last 90 days:

- blog: 37914 pages, 0 in the last 90 days, latest undated
- case study: 126 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 190 pages, 0 in the last 90 days, latest undated
- conference or event: 71 pages, 0 in the last 90 days, latest undated
- report or ebook: 1013 pages, 0 in the last 90 days, latest undated
- comparison: 198 pages, 0 in the last 90 days, latest undated
- template or tool: 5 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 67 pages, 0 in the last 90 days, latest undated
- podcast or video: 116 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.