# YouGov Profiles alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 240 of the 252 answers in the 1 category where YouGov Profiles holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/yougov-profiles/alternatives

## Named instead, most often (every category and segment added)

- SparkToro: 53
- GWI: 28
- 6sense: 10
- Qualtrics: 10
- Audiense: 7
- Wynter: 6

## Audience and consumer insights platforms

**Small business**: 82 of 84 answers did not name YouGov Profiles.

- SparkToro: first choice in 35 of those 82
- SurveyMonkey: first choice in 4 of those 82
- Apollo.io: first choice in 3 of those 82
- GWI: first choice in 3 of those 82
- Wynter: first choice in 3 of those 82
- Audiense: first choice in 2 of those 82
- Delve AI: first choice in 2 of those 82
- Google Analytics 4: first choice in 2 of those 82

**Mid-market**: 80 of 84 answers did not name YouGov Profiles (YouGov Profiles is #9 of 12 at 0%).

- SparkToro: first choice in 18 of those 80
- GWI: first choice in 8 of those 80
- Audiense: first choice in 5 of those 80
- 6sense: first choice in 3 of those 80
- Google Analytics 4: first choice in 3 of those 80
- Wynter: first choice in 3 of those 80
- Apollo.io: first choice in 2 of those 80
- GWI - Global Web Index: first choice in 2 of those 80

**Enterprise**: 78 of 84 answers did not name YouGov Profiles (YouGov Profiles is #8 of 16 at 2%).

- GWI: first choice in 17 of those 78
- Qualtrics: first choice in 10 of those 78
- 6sense: first choice in 7 of those 78
- Demandbase: first choice in 5 of those 78
- Attest: first choice in 3 of those 78
- Adobe Real-Time CDP: first choice in 2 of those 78
- 6sense Revenue AI: first choice in 1 of those 78
- Adobe Analytics: first choice in 1 of those 78

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.