# Yelp for Business: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 6 judge labels across 2 categories by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/yelp-for-business

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Review and reputation management](https://www.gane.ai/index/gtm/marketing/review-and-reputation-management/index.md) | 0% | 94 | 40% | 5 |
| [Local listings management](https://www.gane.ai/index/gtm/marketing/local-listings-management/index.md) | 0% | 38 | 0% | 1 |

## What the models said for it

- "First-party tools directly from review platforms (Google Business Profile, Yelp for Business)" (Kimi K2, Reviews)
- "Yelp, and Facebook Page. It's free, and you own 100% of the data permanently." (Gemini 3.5 Flash, Local listings)
- "Yelp for Business (with clear advertising policies)" (MiniMax M2.5, Reviews)

## And against it

- "Treat it primarily as a listing and review channel rather than a complete reputation-management platform." (Perplexity Sonar, Reviews)
- "Yelp is essential for local services, but its practices draw heavy criticism from business owners" (Gemini 3.5 Flash, Reviews)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Yelp for Business, from 14 of the 19 answers that named it (only the models that return a source list).

### Domains cited

- ftc.gov: 6
- reddit.com: 6
- abc.net.au: 5
- consumer.ftc.gov: 4
- softwareadvice.com: 4
- usa.inquirer.net: 4
- bbb.org: 3
- vendasta.com: 3
- capterra.com: 2
- crazyegg.com: 2

### Pages cited

- https://abc.net.au/news/2026-10-30/adelaide-restaurant-negative-review-extortion-scam-google/107319834: 5
- https://reddit.com/r/ceo/comments/1qcq01i/google_review_reputation_management: 5
- https://usa.inquirer.net/191823/best-reputation-management-software: 4
- https://softwareadvice.com/reputation-management: 3
- https://consumer.ftc.gov/articles/how-evaluate-online-reviews: 2
- https://consumer.ftc.gov/consumer-alerts/2025/12/ftc-warns-businesses-about-fake-reviews: 2
- https://crazyegg.com/blog/best-reputation-management-software: 2
- https://forum.notarycafe.com/t/reputation-management-companies/24597: 2

## The company

Yelp; https://www.yelp.com/; San Francisco, United States; founded 2004; about 4,350 employees (2017); public, YELP on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Yelp for Business's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Find the best local businesses, restaurants, services, and more with real reviews from real people. (https://yelp.com/)
- Customers named: Universal Roofing Solutions

## What it publishes

Every page yelp.com exposes, read 2026-09-29: 2925 addresses. By kind, pages and the last 90 days:

- blog: 2022 pages, 16 in the last 90 days, latest 2026-09-17
- case study: 56 pages, 0 in the last 90 days, latest 2025-01-14
- webinar or virtual event: 6 pages, 0 in the last 90 days, latest 2025-01-17
- conference or event: 71 pages, 0 in the last 90 days, latest undated
- report or ebook: 9 pages, 0 in the last 90 days, latest 2024-08-02
- comparison: 14 pages, 0 in the last 90 days, latest 2026-01-12
- template or tool: 7 pages, 1 in the last 90 days, latest 2026-09-28
- glossary or explainer: 3 pages, 0 in the last 90 days, latest 2025-02-23
- podcast or video: 36 pages, 0 in the last 90 days, latest 2024-06-22
- news or press: 421 pages, 3 in the last 90 days, latest 2026-09-10
- Recent: 2026-09-28 template or tool: Holiday prep checklist https://business.yelp.com/resources/articles/holiday-prep-checklist
- Recent: 2026-09-17 blog: Community culture and connection somosyelp leaders on building belonging at yelp https://blog.yelp.com/life-at-yelp/community-culture-and-connection-somosyelp-leaders-on-building-belonging-at-yelp
- Recent: 2026-09-11 blog: Saying yes to new challenges maurices journey through customer success https://blog.yelp.com/life-at-yelp/saying-yes-to-new-challenges-maurices-journey-through-customer-success
- Recent: 2026-09-11 blog: From intern to senior community director how lauren built a career on connection https://blog.yelp.com/life-at-yelp/from-intern-to-senior-community-director-how-lauren-built-a-career-on-connection
- Recent: 2026-09-11 blog: How fernando found his path at yelp https://blog.yelp.com/life-at-yelp/how-fernando-found-his-path-at-yelp
- Recent: 2026-09-11 blog: Unexpected growth what a year in yelp sales taught one junior account executive https://blog.yelp.com/life-at-yelp/unexpected-growth-what-a-year-in-yelp-sales-taught-one-junior-account-executive

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.