# Yahoo DSP: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 10 judge labels across 3 categories by 8 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/yahoo-dsp

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 19 | 0% | 8 |
| [Audio and podcast advertising](https://www.gane.ai/index/gtm/marketing/audio-and-podcast-advertising/index.md) | 0% | 91 | 0% | 1 |
| [Native and content advertising](https://www.gane.ai/index/gtm/marketing/native-and-content-advertising/index.md) | 0% | 78 | 100% | 1 |

## What the models said for it

- "Enterprise-Grade DSPs: *The Trade Desk, Google Display & Video 360 (DV360), Amazon DSP, Basis, StackAdapt, and Yahoo DSP*" (Gemini 3.5 Flash, Programmatic)
- "Best For: Broad-reach campaigns, native advertising, and brands needing diverse formats." (Grok 4.20, Programmatic)
- "Tradeoff: smaller scale compared to Google and Amazon, so reach may be more limited." (GLM 4.7 FlashX, Programmatic)
- "Mid-market / agency-friendly | StackAdapt or Yahoo DSP" (MiniMax M2.5, Programmatic)

## And against it

- "Targeted programmatic options; not budget‑friendly." (GLM 4.7 FlashX, Native ads)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Yahoo DSP, from 22 of the 25 answers that named it (only the models that return a source list).

### Domains cited

- demandbase.com: 9
- improvado.io: 8
- programminginsider.com: 8
- youtube.com: 7
- digiday.com: 6
- g2.com: 6
- stackadapt.com: 6
- guideflow.com: 5
- magiclogix.com: 5
- sourceforge.net: 5

### Pages cited

- https://demandbase.com/blog/programmatic-advertising-platforms: 8
- https://improvado.io/blog/top-programmatic-platforms: 8
- https://programminginsider.com/top-10-programmatic-advertising-platforms-usa: 8
- http://youtube.com/watch: 7
- https://digiday.com/media-buying/digiday-scorecard-as-competition-between-dsps-increases-buyers-rank-market-rivals: 5
- https://magiclogix.com/theories/best-programmatic-platforms: 5
- https://agencyanalytics.com/blog/programmatic-advertising-platforms: 4
- https://guideflow.com/blog/dsp-advertising-platforms: 4

## The company

Yahoo; https://www.yahoo.com/; Sunnyvale, United States; founded 1994. From Wikidata, fetched 2026-09-14.

## What it publishes

Every page yahoo.com exposes, read 2026-09-29: 15991 addresses. By kind, pages and the last 90 days:

- blog: 2194 pages, 100 in the last 90 days, latest 2026-09-29
- webinar or virtual event: 1 pages, 1 in the last 90 days, latest 2026-09-28
- conference or event: 18 pages, 10 in the last 90 days, latest 2026-09-29
- report or ebook: 4 pages, 4 in the last 90 days, latest 2026-09-28
- comparison: 14 pages, 14 in the last 90 days, latest 2026-09-28
- glossary or explainer: 1 pages, 0 in the last 90 days, latest undated
- podcast or video: 3 pages, 3 in the last 90 days, latest 2026-09-28
- news or press: 13684 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-29 blog: Rescue dog luau moved foster 024032040 https://www.yahoo.com/lifestyle/articles/rescue-dog-luau-moved-foster-024032040.html
- Recent: 2026-09-29 blog: Ariana grande laying low la 023943066 https://www.yahoo.com/entertainment/music/articles/ariana-grande-laying-low-la-023943066.html
- Recent: 2026-09-29 blog: Mount dora celebrates autumn free 023731664 https://www.yahoo.com/lifestyle/articles/mount-dora-celebrates-autumn-free-023731664.html
- Recent: 2026-09-29 blog: Watch 8 ragdoll kittens demand 023149031 https://www.yahoo.com/lifestyle/articles/watch-8-ragdoll-kittens-demand-023149031.html
- Recent: 2026-09-29 blog: Anna klem jackson klem viral 023115640 https://www.yahoo.com/entertainment/celebrity/articles/anna-klem-jackson-klem-viral-023115640.html
- Recent: 2026-09-29 blog: Teachers share wildly stupid moments 023103010 https://www.yahoo.com/lifestyle/articles/teachers-share-wildly-stupid-moments-023103010.html

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.