# WordPress alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 348 of the 504 answers in the 2 categories where WordPress holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/wordpress/alternatives

## Named instead, most often (every category and segment added)

- HubSpot Content Hub: 70
- HubSpot Marketing Hub: 23
- Adobe Experience Manager: 19
- Webflow CMS: 12
- Optimizely CMP: 9
- dotCMS: 9

## Content management systems for marketing sites

**Small business**: 26 of 84 answers did not name WordPress (WordPress is #1 of 12 at 39%).

- Webflow CMS: first choice in 4 of those 26
- HubSpot Content Hub: first choice in 3 of those 26
- Framer: first choice in 2 of those 26
- Squarespace: first choice in 1 of those 26
- WordPress (self-hosted) or WordPress.com's free tier: first choice in 1 of those 26
- WordPress with Marketing Plugins: first choice in 1 of those 26
- WordPress with appropriate plugins: first choice in 1 of those 26
- self-hosted WordPress: first choice in 1 of those 26

**Mid-market**: 31 of 84 answers did not name WordPress (WordPress is #2 of 15 at 37%).

- Webflow CMS: first choice in 8 of those 31
- Framer: first choice in 1 of those 31
- HubSpot Content Hub: first choice in 1 of those 31
- self-hosted WordPress: first choice in 1 of those 31

**Enterprise**: 57 of 84 answers did not name WordPress (WordPress is #7 of 14 at 4%).

- Adobe Experience Manager: first choice in 13 of those 57
- HubSpot Content Hub: first choice in 6 of those 57
- dotCMS: first choice in 5 of those 57
- Contentful: first choice in 4 of those 57
- Sitecore Experience Platform: first choice in 3 of those 57
- Adobe Experience Manager – AEM: first choice in 1 of those 57
- Agility CMS: first choice in 1 of those 57
- Brightspot: first choice in 1 of those 57

## Content marketing platforms

**Small business**: 71 of 84 answers did not name WordPress (WordPress is #3 of 16 at 7%).

- HubSpot Content Hub: first choice in 21 of those 71
- CoSchedule Marketing Suite: first choice in 6 of those 71
- HubSpot Marketing Hub: first choice in 5 of those 71
- StoryChief: first choice in 5 of those 71
- Buffer: first choice in 4 of those 71
- Notion: first choice in 3 of those 71
- ActiveCampaign: first choice in 2 of those 71
- HubSpot for Marketers: first choice in 2 of those 71

**Mid-market**: 79 of 84 answers did not name WordPress (WordPress is #7 of 16 at 2%).

- HubSpot Content Hub: first choice in 29 of those 79
- HubSpot Marketing Hub: first choice in 12 of those 79
- Semrush Content Marketing Platform: first choice in 2 of those 79
- StoryChief: first choice in 2 of those 79
- Canva: first choice in 1 of those 79
- CoSchedule Marketing Suite: first choice in 1 of those 79
- HubSpot for Marketers: first choice in 1 of those 79
- MailerLite: first choice in 1 of those 79

**Enterprise**: 84 of 84 answers did not name WordPress.

- HubSpot Content Hub: first choice in 10 of those 84
- Optimizely CMP: first choice in 9 of those 84
- Contently: first choice in 7 of those 84
- Adobe Experience Manager: first choice in 6 of those 84
- Aprimo: first choice in 6 of those 84
- HubSpot Marketing Hub: first choice in 6 of those 84
- Optimizely CMS: first choice in 4 of those 84
- dotCMS: first choice in 4 of those 84

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.