# Wix: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 83 judge labels across 6 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/wix

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Ecommerce platforms](https://www.gane.ai/index/gtm/revops/ecommerce-platforms/index.md) | 2% | 8 | 38% | 24 |
| [Content management systems for marketing sites](https://www.gane.ai/index/gtm/marketing/marketing-cms/index.md) | 0% | 41 | 44% | 32 |
| [Landing pages and interactive content](https://www.gane.ai/index/gtm/marketing/landing-pages-and-interactive-content/index.md) | 0% | 70 | 44% | 18 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 97 | 25% | 4 |
| [Website governance and accessibility](https://www.gane.ai/index/gtm/marketing/website-governance-and-accessibility/index.md) | 0% | 88 | 100% | 3 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 79 | 0% | 2 |

## What the models said for it

- "If you want the absolute lowest cost, start with 10Web or Wix." (Mistral Small, Ecommerce)
- "Extremely user-friendly drag-and-drop builder with marketing templates... though less SEO-powerful long-term than WordPress." (Grok 4.20, Marketing CMS)
- "If you're just starting out and want something simple with a free plan: Weebly or Wix are excellent." (GLM 4.7 FlashX, Landing pages)
- "Wix Studio works well for design-driven brands that prioritize visual experience over operational complexity" (Claude Haiku 4.5, Ecommerce)

## And against it

- "avoid pure enterprise tools like Adobe Experience Manager (too costly/complex) or basic builders like Wix/Squarespace (lack B2B depth)" (Grok 4.20, Marketing CMS)
- "Wix & Squarespace (for serious/growing businesses) ... problematic for marketing teams that need to scale" (Kimi K2, Marketing CMS)
- "Wix and GoDaddy builders are still slow, still ad-heavy on free tiers, and still bad for SEO" (Llama 4 Maverick, Landing pages)
- "Avoid for most marketing teams: proprietary, template-locked builders with no clean export" (Muse Glimmer 30B, Marketing CMS)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 3 | 6 | 11 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 3 | 5 |
| Perplexity Sonar | 0 | 5 | 1 | 1 | 7 |
| Grok 4.20 | 0 | 1 | 1 | 3 | 5 |
| Mistral Small | 1 | 2 | 1 | 2 | 6 |
| DeepSeek V4 Flash | 0 | 4 | 1 | 1 | 6 |
| Llama 4 Maverick | 0 | 2 | 3 | 3 | 8 |
| Qwen 3.7 Flash | 0 | 1 | 2 | 5 | 8 |
| Kimi K2 | 0 | 1 | 1 | 4 | 6 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 0 | 3 | 1 | 2 | 6 |
| GPT-6 Luna | 0 | 2 | 0 | 2 | 4 |
| Muse Glimmer 30B | 0 | 2 | 1 | 3 | 6 |

## Sources returned with these answers

The sites and pages cited by the answers that named Wix, from 185 of the 220 answers that named it (only the models that return a source list).

### Domains cited

- forbes.com: 63
- blog.hubspot.com: 49
- shopify.com: 36
- hostinger.com: 33
- g2.com: 30
- webflow.com: 29
- wix.com: 28 (its own site)
- fitsmallbusiness.com: 25
- gane.ai/index: 24
- linkedin.com: 19

### Pages cited

- https://blog.hubspot.com/website/best-cms-systems: 22
- https://forbes.com/advisor/business/software/best-content-management-software: 22
- https://forbes.com/advisor/business/software/best-ecommerce-platform: 22
- https://hostinger.com/tutorials/best-cms: 21
- https://sellingsignals.com/best-cms-platforms: 15
- https://dxpscorecard.com/editorials/best-cms-for-small-marketing-teams: 14
- https://technologyadvice.com/blog/sales/best-ecommerce-platforms: 13
- https://sellfy.com/blog/best-ecommerce-platform-small-business: 12

## The company

Wix.com; https://wix.com/; Tel Aviv, United States; founded 2006; about 5,929 employees (2024); public, WIX on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Wix's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: the leading website builder (https://wix.com/)
- For: any business or individual (https://wix.com/)
- Price stated: Start for free. No credit card required. (https://wix.com/)
- Starting price: 0 (https://www.wix.com/plans)
- Free plan or trial: Start for free (https://wix.com/)
- Hosting: worldwide CDN coverage
- Customers named: Kangaroo, Invade & Interno, Keta Tov, Fork n’ Film, Cherry and Mint

## What it publishes

Every page wix.com exposes, read 2026-09-29: 20071 addresses. By kind, pages and the last 90 days:

- blog: 2584 pages, 6 in the last 90 days, latest 2026-09-29
- case study: 2 pages, 1 in the last 90 days, latest 2026-08-18
- webinar or virtual event: 72 pages, 0 in the last 90 days, latest undated
- conference or event: 103 pages, 0 in the last 90 days, latest undated
- report or ebook: 70 pages, 0 in the last 90 days, latest undated
- comparison: 96 pages, 1 in the last 90 days, latest 2026-08-30
- template or tool: 3321 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 409 pages, 1 in the last 90 days, latest 2026-09-28
- podcast or video: 22 pages, 0 in the last 90 days, latest 2026-05-18
- news or press: 32 pages, 5 in the last 90 days, latest 2026-09-15
- Recent: 2026-09-29 blog: Author https://www.wix.com/blog/profile/allison-ko/author
- Recent: 2026-09-28 blog: How to start a blog https://www.wix.com/blog/how-to-start-a-blog
- Recent: 2026-09-28 glossary or explainer: What is a domain https://www.wix.com/blog/what-is-a-domain
- Recent: 2026-09-28 blog: How to register a domain name https://www.wix.com/blog/how-to-register-a-domain-name
- Recent: 2026-09-15 news or press: Wix releases latest esg report 1 https://www.wix.com/press-room/home/post/wix-releases-latest-esg-report-1
- Recent: 2026-09-09 news or press: Base44 integrates native google ads campaign management for app builders https://www.wix.com/press-room/home/post/base44-integrates-native-google-ads-campaign-management-for-app-builders

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.