# Wix alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 671 of the 756 answers in the 3 categories where Wix holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/wix/alternatives

## Named instead, most often (every category and segment added)

- Shopify: 65
- Unbounce: 57
- BigCommerce B2B Edition: 55
- HubSpot Content Hub: 47
- Instapage: 45
- Webflow CMS: 39

## Ecommerce platforms

**Small business**: 62 of 84 answers did not name Wix (Wix is #7 of 8 at 0%).

- Shopify: first choice in 21 of those 62
- BigCommerce B2B Edition: first choice in 19 of those 62
- WooCommerce: first choice in 7 of those 62
- Square Online: first choice in 5 of those 62
- Shopify Plus or Shopify: first choice in 1 of those 62

**Mid-market**: 74 of 84 answers did not name Wix (Wix is #6 of 13 at 2%).

- BigCommerce B2B Edition: first choice in 26 of those 74
- Shopify: first choice in 16 of those 74
- WooCommerce: first choice in 11 of those 74
- 10Web: first choice in 1 of those 74
- Adobe Commerce: first choice in 1 of those 74
- Big Cartel: first choice in 1 of those 74
- Etsy: first choice in 1 of those 74
- Freewebstore: first choice in 1 of those 74

**Enterprise**: 84 of 84 answers did not name Wix.

- Shopify: first choice in 28 of those 84
- Adobe Commerce: first choice in 10 of those 84
- BigCommerce B2B Edition: first choice in 10 of those 84
- SAP Commerce Cloud: first choice in 8 of those 84
- Salesforce B2B Commerce: first choice in 5 of those 84
- Salesforce Commerce Cloud: first choice in 3 of those 84
- BigCommerce Performance: first choice in 2 of those 84
- OroCommerce: first choice in 1 of those 84

## Content management systems for marketing sites

**Small business**: 62 of 84 answers did not name Wix (Wix is #4 of 12 at 4%).

- Webflow CMS: first choice in 23 of those 62
- WordPress: first choice in 17 of those 62
- HubSpot Content Hub: first choice in 16 of those 62
- Framer: first choice in 2 of those 62
- Elementor: first choice in 1 of those 62
- Squarespace: first choice in 1 of those 62
- WordPress with Marketing Plugins: first choice in 1 of those 62
- WordPress with appropriate plugins: first choice in 1 of those 62

**Mid-market**: 69 of 84 answers did not name Wix (Wix is #10 of 15 at 0%).

- HubSpot Content Hub: first choice in 25 of those 69
- WordPress: first choice in 13 of those 69
- Webflow CMS: first choice in 12 of those 69
- Contentful: first choice in 1 of those 69
- Framer: first choice in 1 of those 69

**Enterprise**: 84 of 84 answers did not name Wix.

- Adobe Experience Manager: first choice in 19 of those 84
- Contentful: first choice in 9 of those 84
- dotCMS: first choice in 7 of those 84
- HubSpot Content Hub: first choice in 6 of those 84
- Sitecore Experience Platform: first choice in 5 of those 84
- Webflow CMS: first choice in 4 of those 84
- WordPress: first choice in 3 of those 84
- Drupal: first choice in 2 of those 84

## Landing pages and interactive content

**Small business**: 76 of 84 answers did not name Wix (Wix is #11 of 12 at 0%).

- Leadpages: first choice in 26 of those 76
- Unbounce: first choice in 9 of those 76
- Carrd: first choice in 8 of those 76
- HubSpot Landing Pages: first choice in 8 of those 76
- Outgrow: first choice in 7 of those 76
- Landingi: first choice in 3 of those 76
- HubSpot Marketing Hub: first choice in 2 of those 76
- Instapage: first choice in 2 of those 76

**Mid-market**: 77 of 84 answers did not name Wix (Wix is #11 of 11 at 0%).

- Unbounce: first choice in 32 of those 77
- Instapage: first choice in 9 of those 77
- Carrd: first choice in 8 of those 77
- HubSpot Landing Pages: first choice in 6 of those 77
- Outgrow: first choice in 6 of those 77
- involve.me: first choice in 3 of those 77
- Ceros: first choice in 1 of those 77
- ConvertFlow: first choice in 1 of those 77

**Enterprise**: 83 of 84 answers did not name Wix (Wix is #8 of 10 at 0%).

- Instapage: first choice in 34 of those 83
- Unbounce: first choice in 16 of those 83
- HubSpot Marketing Hub: first choice in 7 of those 83
- Webflow: first choice in 5 of those 83
- HubSpot Landing Pages: first choice in 4 of those 83
- Landingi: first choice in 4 of those 83
- Adobe Marketo Engage: first choice in 2 of those 83
- Ceros: first choice in 2 of those 83

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.