# Wistia: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 83 judge labels across 3 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/wistia

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Video marketing and hosting](https://www.gane.ai/index/gtm/marketing/video-marketing-and-hosting/index.md) | 60% | 1 | 6% | 79 |
| [Video advertising](https://www.gane.ai/index/gtm/marketing/video-advertising/index.md) | 0% | 30 | 0% | 3 |
| [Webinar and virtual event platforms](https://www.gane.ai/index/gtm/marketing/webinar-virtual-events/index.md) | 0% | 58 | 0% | 1 |

## What the models said for it

- "Wistia is the strongest overall choice for marketers because its Business plan pairs video hosting with lead capture forms, CTAs, and analytics built for campaigns" (Muse Glimmer 30B, Video hosting)
- "For business use, most private platforms are better than YouTube. Wistia, Vimeo, SproutVideo, and Fastio all provide ad-free hosting with stronger privacy options." (Claude Haiku 4.5, Video hosting)
- "Host on your website (via paid platforms like Wistia, Brightcove, or Vidyard for marketing-specific features like CTAs, heatmaps, and integrations)" (Grok 4.20, Video hosting)
- "Wistia free tier for up to 10 videos is the classic marketing free start, and upgrading to ~$24/mo gives Turnstile forms and analytics" (Muse Glimmer 30B, Video hosting)

## And against it

- "Consider Wistia only if video marketing becomes a core part of your strategy and you have budget for it" (MiniMax M2.5, Video hosting)
- "at a fraction of the cost of competitors like Wistia or Vidyard (which often start at $50–$80/month)" (Qwen 3.7 Flash, Video hosting)
- "excellent for marketing analytics and lead capture, but usually too expensive for very tight budgets" (GPT-5.4 mini, Video hosting)
- "Six of the best-known business video hosts store your files in the United States by default." (Muse Glimmer 30B, Video hosting)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 2 | 1 | 0 | 6 |
| GPT-5.4 mini | 3 | 0 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 6 | 0 | 1 | 0 | 7 |
| Perplexity Sonar | 4 | 0 | 0 | 1 | 5 |
| Grok 4.20 | 4 | 2 | 0 | 0 | 6 |
| Mistral Small | 3 | 1 | 3 | 0 | 7 |
| DeepSeek V4 Flash | 5 | 1 | 0 | 0 | 6 |
| Llama 4 Maverick | 2 | 2 | 2 | 0 | 6 |
| Qwen 3.7 Flash | 4 | 0 | 1 | 1 | 6 |
| Kimi K2 | 5 | 1 | 0 | 0 | 6 |
| GLM 4.7 FlashX | 4 | 2 | 0 | 0 | 6 |
| MiniMax M2.5 | 3 | 2 | 0 | 1 | 6 |
| GPT-6 Luna | 2 | 2 | 1 | 0 | 5 |
| Muse Glimmer 30B | 4 | 0 | 2 | 1 | 7 |

## Sources returned with these answers

The sites and pages cited by the answers that named Wistia, from 199 of the 232 answers that named it (only the models that return a source list).

### Domains cited

- cloudinary.com: 142
- gumlet.com: 105
- zapier.com: 104
- vidyard.com: 68
- wistia.com: 59 (its own site)
- swarmify.com: 52
- dacast.com: 47
- g2.com: 46
- learn.g2.com: 36
- guideflow.com: 35

### Pages cited

- https://cloudinary.com/guides/video/best-video-hosting-platforms: 121
- https://zapier.com/blog/best-video-hosting-sites: 102
- https://gumlet.com/learn/video-hosting-b2b-saas-marketing-teams: 59
- https://cloudinary.com/guides/video/video-hosting-for-small-business: 49
- https://swarmify.com/blog/best-video-hosting-platforms: 38
- https://cloudinary.com/guides/enterprise/understanding-enterprise-video-hosting: 33
- https://guideflow.com/blog/video-hosting-platform: 33
- https://livestorm.co/blog/video-hosting: 32

## The company

Wistia; https://www.wistia.com/; Cambridge, United States; founded 2006; about 87 employees. From Wikidata, fetched 2026-09-14.

## In its own words

What Wistia's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: video marketing platform for business (https://wistia.com/)
- For: businesses; marketers; data-obsessed marketers (https://wistia.com/)
- Price stated: Free, Business, and Enterprise Plans (https://wistia.com/pricing)
- Starting price: $0/mo (https://wistia.com/pricing)
- Free plan or trial: Start a free trial (https://wistia.com/)
- Integrations claimed: 6 (https://wistia.com/pricing)
- Certifications: SOC 2
- Customers named: Reddit, Explainly, Kovai, Defendify, Marketing Meetup, Tomorrow.io, YMCA, Litmus

## What it publishes

Every page wistia.com exposes, read 2026-09-29: 1377 addresses. By kind, pages and the last 90 days:

- blog: 495 pages, 6 in the last 90 days, latest 2026-09-17
- webinar or virtual event: 111 pages, 5 in the last 90 days, latest 2026-08-26
- conference or event: 3 pages, 0 in the last 90 days, latest undated
- report or ebook: 4 pages, 0 in the last 90 days, latest 2024-03-26
- comparison: 21 pages, 0 in the last 90 days, latest 2026-06-16
- template or tool: 2 pages, 0 in the last 90 days, latest 2021-05-04
- glossary or explainer: 9 pages, 1 in the last 90 days, latest 2026-09-09
- podcast or video: 32 pages, 4 in the last 90 days, latest 2026-08-20
- Recent: 2026-09-17 blog: Social media video kpis https://wistia.com/blog/social-media-video-kpis
- Recent: 2026-09-09 glossary or explainer: 10105113 team accounts https://support.wistia.com/en/articles/10105113-team-accounts
- Recent: 2026-09-02 blog: Tomorrow io https://wistia.com/blog/tomorrow-io
- Recent: 2026-08-26 webinar or virtual event: Ai webinar transcript content https://wistia.com/blog/ai-webinar-transcript-content
- Recent: 2026-08-20 podcast or video: 8288001 distribute your podcast https://support.wistia.com/en/articles/8288001-distribute-your-podcast
- Recent: 2026-08-11 webinar or virtual event: Best webinar platform https://wistia.com/blog/best-webinar-platform

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.