# Wicked Reports: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 1 category by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/wicked-reports

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 55 | 0% | 3 |

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Wicked Reports, from 4 of the 6 answers that named it (only the models that return a source list).

### Domains cited

- aidigital.com: 2
- cimm-us.org: 2
- funnel.io: 2
- liftlab.com: 2
- measured.com: 2
- segmentstream.com: 2
- sellforte.com: 2
- adbeacon.com: 1
- admetrics.io: 1
- alembic.com: 1

### Pages cited

- https://liftlab.com/blog/marketing-mix-modeling-platforms: 2
- https://segmentstream.com/blog/articles/best-mmm-software-tools: 2
- https://sellforte.com/blog/best-mmm-solutions-retail-brands: 2
- http://cimm-us.org/wp-content/uploads/2012/07/CIMM-4As-Whitepaper_Current-Practices-in-Attribution-and-ROI-Analysis_February-2017.pdf: 1
- https://adbeacon.com/7-best-marketing-attribution-tools-compared-2026: 1
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 1
- https://aidigital.com/blog/marketing-attribution-challenges: 1
- https://aidigital.com/blog/media-mix-modeling-tools: 1

## In its own words

What Wicked Reports's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: First-party attribution that finds new customers; the verified source of truth beneath every paid-budget decision. (https://wickedreports.com/)
- For: agencies and operators running serious paid budgets (https://wickedreports.com/)
- Price stated: Measure $499/month; Scale $699/month; Maximize $999/month; Enterprise starts at $4,999 (https://www.wickedreports.com/pricing)
- Starting price: 499 (https://www.wickedreports.com/pricing)
- Free plan or trial: free until you get there (https://wickedreports.com/)
- Integrations claimed: 12 (https://www.wickedreports.com/integrations)
- Certifications: GDPR, CCPA
- Customers named: Bullseye Sellers, Magic vs Machine, Huha, Tier 11, Wise Pelican, One Core Media, Joanna Vargas

## What it publishes

Every page wickedreports.com exposes, read 2026-09-29: 786 addresses. By kind, pages and the last 90 days:

- blog: 324 pages, 18 in the last 90 days, latest 2026-09-28
- case study: 15 pages, 0 in the last 90 days, latest 2026-01-06
- webinar or virtual event: 12 pages, 0 in the last 90 days, latest 2023-11-01
- report or ebook: 36 pages, 0 in the last 90 days, latest 2025-03-18
- comparison: 10 pages, 0 in the last 90 days, latest undated
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 6 pages, 0 in the last 90 days, latest 2022-05-18
- podcast or video: 14 pages, 12 in the last 90 days, latest 2026-08-28
- Recent: 2026-09-28 blog: Paid traffic truth dtc benchmark sep 20 26 2026 https://www.wickedreports.com/blog/paid-traffic-truth-dtc-benchmark-sep-20-26-2026
- Recent: 2026-09-21 blog: Paid traffic truth dtc benchmark sep 13 19 2026 https://www.wickedreports.com/blog/paid-traffic-truth-dtc-benchmark-sep-13-19-2026
- Recent: 2026-09-18 blog: Holiday reports lie twice https://www.wickedreports.com/blog/holiday-reports-lie-twice
- Recent: 2026-09-15 blog: Paid traffic truth dtc benchmark sep 6 12 2026 https://www.wickedreports.com/blog/paid-traffic-truth-dtc-benchmark-sep-6-12-2026
- Recent: 2026-09-11 blog: Agency monday morning reporting time https://www.wickedreports.com/blog/agency-monday-morning-reporting-time
- Recent: 2026-09-09 blog: Paid traffic truth dtc benchmark aug 30 sep 5 2026 https://www.wickedreports.com/blog/paid-traffic-truth-dtc-benchmark-aug-30-sep-5-2026

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.