# WhatConverts: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 45 judge labels across 2 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/whatconverts

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Call tracking platforms](https://www.gane.ai/index/gtm/marketing/call-tracking/index.md) | 10% | 2 | 7% | 44 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 81 | 0% | 1 |

## What the models said for it

- "For most budget-conscious companies, WhatConverts at $30/month offers the best combination of affordability, transparency, and features." (DeepSeek V4 Flash, Call tracking)
- "Often ranked #1 for marketers and agencies... For most marketers/agencies focused on ad ROI → Start with WhatConverts or CallRail." (Grok 4.20, Call tracking)
- "If you're an SMB or agency wanting straightforward marketing attribution: CallRail or WhatConverts" (DeepSeek V4 Flash, Call tracking)
- "WhatConverts at $30/mo base is the cheapest subscription-based platform cited, best for PPC/agency use" (Muse Glimmer 30B, Call tracking)

## And against it

- "The call tracking platforms to avoid or be cautious about are CallRail, CallTrackingMetrics, and WhatConverts." (Llama 4 Maverick, Call tracking)
- "recent negative labels suggest caution around enterprise scalability and attribution accuracy consistency" (Qwen 3.7 Flash, Call tracking)
- "Lighter weight, great value, but may lack enterprise features" (DeepSeek V4 Flash, Call tracking)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 0 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 4 | 0 | 0 | 4 |
| Grok 4.20 | 2 | 4 | 1 | 0 | 7 |
| Mistral Small | 0 | 3 | 0 | 0 | 3 |
| DeepSeek V4 Flash | 3 | 2 | 0 | 1 | 6 |
| Llama 4 Maverick | 0 | 1 | 3 | 1 | 5 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 1 | 3 | 1 | 0 | 5 |
| GLM 4.7 FlashX | 1 | 1 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 1 | 1 | 0 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named WhatConverts, from 126 of the 129 answers that named it (only the models that return a source list).

### Domains cited

- whatconverts.com: 74 (its own site)
- callrail.com: 67
- capterra.com: 51
- g2.com: 48
- softwareadvice.com: 47
- albato.com: 46
- krispcall.com: 41
- cloudtalk.io: 39
- getapp.com: 36
- nimbata.com: 34

### Pages cited

- https://albato.com/blog/publications/best-call-tracking-software: 46
- https://softwareadvice.com/voip/call-tracking-comparison: 42
- https://krispcall.com/sales-marketing/best-call-tracking-software: 40
- https://capterra.com/call-tracking-software: 36
- https://whatconverts.com/blog/best-call-tracking-software: 33
- https://callrail.com/blog/best-call-tracking-software: 28
- https://whatconverts.com/blog/calltrackingmetrics-alternatives: 27
- https://cloudtalk.io/blog/best-call-tracking-software-for-sales-teams: 26

## In its own words

What WhatConverts's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Lead Tracking for Marketing Agencies and Clients (https://whatconverts.com/)
- For: top PPC and SEO professionals (https://whatconverts.com/)
- Price stated: Call Tracking $30/mo; Plus $60/mo; Pro $100/mo; Elite $160/mo; Plus $500/mo; Pro $800/mo; Elite $1250/mo (https://whatconverts.com/)
- Starting price: 30 (https://whatconverts.com/)
- Free plan or trial: 14 day free trial (https://whatconverts.com/)
- Integrations claimed: 1000 (https://whatconverts.com/)
- Certifications: HIPAA, GDPR, SOC 2 Type II, CCPA
- Customers named: Search Control, Cybermark, WolfPack Advising, Atomic Marketing, Sparo Marketing, Twin Creek Media, Soone Agency, Five Star Commerce

## What it publishes

Every page whatconverts.com exposes, read 2026-09-29: 1997 addresses. By kind, pages and the last 90 days:

- blog: 625 pages, 40 in the last 90 days, latest 2026-09-22
- case study: 46 pages, 0 in the last 90 days, latest 2025-09-02
- webinar or virtual event: 7 pages, 1 in the last 90 days, latest 2026-09-03
- report or ebook: 13 pages, 0 in the last 90 days, latest 2026-06-23
- comparison: 68 pages, 3 in the last 90 days, latest 2026-09-25
- template or tool: 2 pages, 0 in the last 90 days, latest 2025-11-04
- glossary or explainer: 84 pages, 2 in the last 90 days, latest 2026-09-18
- Recent: 2026-09-25 comparison: Callrail alternatives https://www.whatconverts.com/blog/callrail-alternatives
- Recent: 2026-09-22 blog: How and why to help your client up their sales game https://www.whatconverts.com/blog/how-and-why-to-help-your-client-up-their-sales-game
- Recent: 2026-09-18 glossary or explainer: What is lead quality https://www.whatconverts.com/blog/what-is-lead-quality
- Recent: 2026-09-17 blog: How to turn anonymous ppc conversions into leads with names https://www.whatconverts.com/blog/how-to-turn-anonymous-ppc-conversions-into-leads-with-names
- Recent: 2026-09-16 glossary or explainer: What is a lead actually worth and how can you tell https://www.whatconverts.com/blog/what-is-a-lead-actually-worth-and-how-can-you-tell
- Recent: 2026-09-16 blog: Do not sell or share https://www.whatconverts.com/do-not-sell-or-share

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.