# WATI alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 205 of the 252 answers in the 1 category where WATI holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/wati/alternatives

## Named instead, most often (every category and segment added)

- Twilio Programmable Messaging: 20
- Braze: 15
- SimpleTexting: 14
- EZ Texting: 13
- Brevo: 10
- Customer.io: 9

## SMS and WhatsApp marketing platforms

**Small business**: 62 of 84 answers did not name WATI (WATI is #4 of 17 at 7%).

- EZ Texting: first choice in 11 of those 62
- SimpleTexting: first choice in 11 of those 62
- Brevo: first choice in 6 of those 62
- Klaviyo SMS: first choice in 3 of those 62
- Salesmsg: first choice in 3 of those 62
- Textedly: first choice in 3 of those 62
- ActiveCampaign: first choice in 2 of those 62
- TextMagic: first choice in 2 of those 62

**Mid-market**: 63 of 84 answers did not name WATI (WATI is #8 of 20 at 3%).

- Customer.io: first choice in 9 of those 63
- Twilio Programmable Messaging: first choice in 5 of those 63
- Brevo: first choice in 4 of those 63
- Klaviyo SMS: first choice in 3 of those 63
- Omnisend: first choice in 3 of those 63
- Salesmsg: first choice in 3 of those 63
- SimpleTexting: first choice in 3 of those 63
- EZ Texting: first choice in 2 of those 63

**Enterprise**: 80 of 84 answers did not name WATI (WATI is #14 of 14 at 0%).

- Braze: first choice in 15 of those 80
- Twilio Programmable Messaging: first choice in 15 of those 80
- Infobip: first choice in 9 of those 80
- TrueDialog: first choice in 6 of those 80
- Attentive: first choice in 4 of those 80
- Sinch: first choice in 3 of those 80
- Vibes: first choice in 3 of those 80
- Gupshup: first choice in 2 of those 80

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.