# Walmart: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 2 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/walmart

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Retail media platforms](https://www.gane.ai/index/gtm/marketing/retail-media-platforms/index.md) | 0% | 32 | 0% | 2 |

## What the models said for it

- "Second largest, with rapid growth in adoption among marketers" (Mistral Small, Retail media)
- "Designed specifically for SMB procurement" (Gemini 3.5 Flash, Retail media)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Walmart, from 11 of the 12 answers that named it (only the models that return a source list).

### Domains cited

- digiday.com: 6
- emarketer.com: 5
- aidigital.com: 3
- internetretailing.net: 3
- advertising.amazon.com: 2
- fitsmallbusiness.com: 2
- forbes.com: 2
- improvado.io: 2
- invidis.com: 2
- jasminedirectory.com: 2

### Pages cited

- https://aidigital.com/blog/retail-media-networks: 3
- https://digiday.com/marketing/how-smaller-retail-media-networks-are-stepping-out-from-the-shadow-of-amazon-and-walmart: 2
- https://digiday.com/marketing/mythbusters-retail-media-networks-arent-immune-to-the-pitfalls-of-programmatic-media-buying: 2
- https://emarketer.com/content/faq-on-retail-media-networks-how-marketers-should-allocate-budgets-2026: 2
- https://emarketer.com/content/retail-media-s-next-chapter-won-t-one-size-fits-all: 2
- https://fitsmallbusiness.com/guide-to-retail-media-for-smbs: 2
- https://improvado.io/blog/top-retail-media-networks: 2
- https://invidis.com/sixteen-nine/2024/12/03/most-retail-media-networks-will-fight-for-ad-spend-table-scraps-in-2025-emarketer-forecast: 2

## The company

list of Walmart brands; http://www.walmart.com; Bentonville, United States; founded 1962; about 2,330,000 employees (2024); public, WMT on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Walmart's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Save Money. Live better. (https://walmart.com/)
- Price stated: Every Day Low Prices (https://walmart.com/)
- Free plan or trial: Start your free 30-day trial now! (https://walmart.com/)

## What it publishes

Every page walmart.com exposes, read 2026-10-05: 27760 addresses. By kind, pages and the last 90 days:

- conference or event: 13 pages, 0 in the last 90 days, latest 2026-03-26
- report or ebook: 201 pages, 0 in the last 90 days, latest undated
- comparison: 13 pages, 0 in the last 90 days, latest undated
- template or tool: 16 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 12 pages, 0 in the last 90 days, latest undated
- news or press: 19 pages, 1 in the last 90 days, latest 2026-07-22
- Recent: 2026-07-22 news or press: Media library https://corporate.walmart.com/news/media-library
- Recent: 2026-03-26 conference or event: Walmart growth summit https://corporate.walmart.com/suppliers/walmart-growth-summit
- Recent: 2025-07-07 news or press: Contact media relations https://corporate.walmart.com/news/contact-media-relations
- Recent: 2025-03-12 news or press: News https://corporate.walmart.com/content/corporate/en_us/news.html
- Recent: 2025-03-12 news or press: News archive https://corporate.walmart.com/news/news-archive

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.