# VWO: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 66 judge labels across 2 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/vwo

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Experimentation and personalization](https://www.gane.ai/index/gtm/marketing/experimentation-and-personalization/index.md) | 31% | 1 | 14% | 65 |
| [Session replay and heatmaps](https://www.gane.ai/index/gtm/gtm-data/session-replay-and-heatmaps/index.md) | 0% | 35 | 0% | 1 |

## What the models said for it

- "platforms like VWO or Optimizely are commonly considered in this middle market, depending on whether you prioritize faster time-to-value (VWO)" (Claude Haiku 4.5, Experimentation)
- "The Best All-Rounder: VWO (Visual Website Optimizer) ... widely considered the best balance of power and usability for mid-sized companies" (Qwen 3.7 Flash, Experimentation)
- "Tight budget, marketer-led, low traffic, needs CRM bucketing: Convert Experiences or VWO Experience Optimization." (Muse Glimmer 30B, Experimentation)
- "Start with VWO's free plan if you're non-technical, or GrowthBook if you have developers available." (MiniMax M2.5, Experimentation)

## And against it

- "Avoid VWO if page speed and user trust are critical, or if you have limited technical support." (GLM 4.7 FlashX, Experimentation)
- "the reliability and support issues make it risky for serious experimentation" (DeepSeek V4 Flash, Experimentation)
- "its current pricing page directs buyers to request a demo rather than showing a price, so it may be harder to budget for upfront" (GPT-6 Luna, Experimentation)
- "watch for pricing hikes, loss of free tier, and potential instability during integration" (Grok 4.20, Experimentation)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 2 | 0 | 0 | 4 |
| GPT-5.4 mini | 1 | 2 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 3 | 1 | 1 | 6 |
| Perplexity Sonar | 0 | 4 | 0 | 0 | 4 |
| Grok 4.20 | 1 | 3 | 1 | 1 | 6 |
| Mistral Small | 1 | 1 | 2 | 1 | 5 |
| DeepSeek V4 Flash | 2 | 2 | 0 | 1 | 5 |
| Llama 4 Maverick | 1 | 1 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 3 | 0 | 0 | 5 |
| Kimi K2 | 4 | 0 | 0 | 1 | 5 |
| GLM 4.7 FlashX | 1 | 2 | 1 | 1 | 5 |
| MiniMax M2.5 | 2 | 2 | 1 | 1 | 6 |
| GPT-6 Luna | 3 | 0 | 1 | 1 | 5 |
| Muse Glimmer 30B | 2 | 1 | 0 | 1 | 4 |

## Sources returned with these answers

The sites and pages cited by the answers that named VWO, from 147 of the 167 answers that named it (only the models that return a source list).

### Domains cited

- convert.com: 80
- blog.croct.com: 57
- personyze.com: 52
- optimizely.com: 39
- growthbook.io: 35
- webflow.com: 33
- g2.com: 30
- smarte.pro: 29
- speero.com: 25
- wingify.com: 25

### Pages cited

- https://convert.com/blog/a-b-testing/top-ab-testing-tools: 40
- https://blog.croct.com/post/best-website-personalization-platforms: 33
- https://personyze.com/best-ab-testing-tools: 32
- https://convert.com/blog/a-b-testing/ab-testing-tools-for-growth-teams: 31
- https://smarte.pro/blog/website-personalization-software: 29
- https://webflow.com/blog/a-b-testing-tools: 29
- https://blog.croct.com/post/best-personalization-platforms-small-teams-startups: 25
- https://speero.com/ab-testing-tools: 25

## In its own words

What VWO's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI-powered platform for Digital Experience Optimization (https://vwo.com/)
- For: Growth teams, Marketing teams, Product teams, Digital and ecommerce teams (https://vwo.com/)
- Free plan or trial: 30-day free trial with no credit card (https://vwo.com/)
- Certifications: ISO 27001, ISO 27701, ISO 27017, ISO 27018, PCI DSS, SOC 2 Type II
- Hosting: US, EU, India
- Customers named: Samsonite

## What it publishes

Every page vwo.com exposes, read 2026-09-29: 1712 addresses. By kind, pages and the last 90 days:

- blog: 5 pages, 2 in the last 90 days, latest 2026-09-14
- case study: 340 pages, 2 in the last 90 days, latest 2026-08-13
- webinar or virtual event: 283 pages, 3 in the last 90 days, latest 2026-09-22
- conference or event: 58 pages, 16 in the last 90 days, latest 2026-10-15
- report or ebook: 59 pages, 25 in the last 90 days, latest 2026-09-23
- comparison: 11 pages, 9 in the last 90 days, latest 2026-09-16
- template or tool: 10 pages, 1 in the last 90 days, latest 2026-07-16
- glossary or explainer: 1 pages, 0 in the last 90 days, latest 2024-07-17
- podcast or video: 50 pages, 22 in the last 90 days, latest 2026-09-02
- news or press: 44 pages, 1 in the last 90 days, latest 2026-09-16
- Recent: 2026-10-15 conference or event: Experience next milan https://wingify.com/events/experience-next-milan
- Recent: 2026-09-24 conference or event: Experience next manchester 2026 https://wingify.com/events/experience-next-manchester-2026
- Recent: 2026-09-23 report or ebook: Feature experimentation trends 2026 where digital brands are investing https://wingify.com/ebooks/feature-experimentation-trends-2026-where-digital-brands-are-investing
- Recent: 2026-09-22 webinar or virtual event: Insights powered personalization for financial services https://wingify.com/webinars/insights-powered-personalization-for-financial-services
- Recent: 2026-09-21 conference or event: Experience next delhi 2026 https://wingify.com/events/experience-next-delhi-2026
- Recent: 2026-09-16 comparison: Compare https://wingify.com/compare

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.