# Viant: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 1 category by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/viant

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 32 | 0% | 3 |

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Viant, from 9 of the 9 answers that named it (only the models that return a source list).

### Domains cited

- demandbase.com: 7
- webfx.com: 5
- improvado.io: 4
- vibe.co: 4
- getadlib.com: 3
- taqtics.com: 3
- digiday.com: 2
- en.wikipedia.org: 2
- epom.com: 2
- g2.com: 2

### Pages cited

- https://demandbase.com/blog/programmatic-advertising-platforms: 6
- https://webfx.com/blog/marketing/top-programmatic-platforms: 5
- https://improvado.io/blog/top-programmatic-platforms: 4
- https://getadlib.com/blog/top-programmatic-advertising-tools: 3
- https://taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms: 3
- https://digiday.com/media-buying/digiday-scorecard-as-competition-between-dsps-increases-buyers-rank-market-rivals: 2
- https://magiclogix.com/theories/best-programmatic-platforms: 2
- https://platformance.io/post/best-programmatic-advertising-platforms: 2

## In its own words

What Viant's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: A pioneer in people-based digital advertising on the open web (https://viantinc.com/)
- For: marketers (https://viantinc.com/)
- Customers named: 62Above, Harrah’s Cherokee Casino Resort, AMP, Havas, Umass Global, MacKenzie-Childs

## What it publishes

Every page viantinc.com exposes, read 2026-10-05: 754 addresses. By kind, pages and the last 90 days:

- blog: 266 pages, 5 in the last 90 days, latest 2026-10-04
- case study: 54 pages, 0 in the last 90 days, latest 2026-03-26
- webinar or virtual event: 5 pages, 0 in the last 90 days, latest 2023-06-07
- conference or event: 47 pages, 2 in the last 90 days, latest 2026-07-21
- report or ebook: 27 pages, 1 in the last 90 days, latest 2026-09-22
- comparison: 10 pages, 1 in the last 90 days, latest 2026-07-10
- glossary or explainer: 3 pages, 0 in the last 90 days, latest 2021-11-09
- podcast or video: 16 pages, 0 in the last 90 days, latest 2023-02-14
- news or press: 174 pages, 6 in the last 90 days, latest 2026-09-30
- Recent: 2026-10-04 blog: Psychology of ad avoidance https://www.viantinc.com/insights/blog/psychology-of-ad-avoidance
- Recent: 2026-10-04 blog: Incrementality and incrementality testing a primer https://www.viantinc.com/insights/blog/incrementality-and-incrementality-testing-a-primer
- Recent: 2026-09-30 news or press: Fortune media and great place to work name viant to 2026 best workplaces in advertising marketing https://www.viantinc.com/company/news/press-releases/fortune-media-and-great-place-to-work-name-viant-to-2026-best-workplaces-in-advertising-marketing
- Recent: 2026-09-24 news or press: Viant expands direct access to support deal based buying across the largest publishers in ctv https://www.viantinc.com/company/news/press-releases/viant-expands-direct-access-to-support-deal-based-buying-across-the-largest-publishers-in-ctv
- Recent: 2026-09-22 report or ebook: State of streaming 2026 https://www.viantinc.com/insights/white-papers/state-of-streaming-2026
- Recent: 2026-09-16 news or press: Viant technology inc announces launch of public offering of class a common stock https://www.viantinc.com/company/news/press-releases/viant-technology-inc-announces-launch-of-public-offering-of-class-a-common-stock

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.