# Validity: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 4 judge labels across 1 category by 4 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/validity

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 0% | 35 | 25% | 4 |

## What the models said for it

- "Salesforce → Validity first" (Grok 4.20, CRM data quality)
- "Best for Complex Salesforce Admin & Lead-to-Account Matching" (Gemini 3.5 Flash, CRM data quality)

## And against it

- "Be Cautious with Per-Seat Licensing Models (e.g., DemandTools/Validity)" (Qwen 3.7 Flash, CRM data quality)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 0 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Validity, from 6 of the 9 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 4
- dedupe.ly: 3
- validity.com: 3 (its own site)
- cloudingo.com: 2
- dataladder.com: 2
- experian.co.uk: 2
- formanorden.com: 2
- gane.ai/index: 2
- landbase.com: 2
- therevopsreport.com: 2

### Pages cited

- https://validity.com/wp-content/uploads/2024/05/The-State-of-CRM-Data-Management-in-2024.pdf: 3
- https://dataladder.com/best-data-deduplication-software-compared: 2
- https://experian.co.uk/blogs/latest-thinking/wp-content/uploads/sites/13/2024/03/guide-tackling-data-quality-issues-CRM-lifecycle.pdf: 2
- https://formanorden.com/blog/crm-data-cleaning-tools: 2
- https://g2.com/categories/data-quality/f/crm: 2
- https://g2.com/products/demandtools/reviews: 2
- https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/enterprise: 2
- https://landbase.com/blog/deduplication-tools-sales-ops-teams: 2

## What it publishes

Every page validity.com exposes, read 2026-09-29: 2667 addresses. By kind, pages and the last 90 days:

- blog: 292 pages, 9 in the last 90 days, latest 2026-09-23
- case study: 79 pages, 0 in the last 90 days, latest 2025-11-11
- webinar or virtual event: 67 pages, 0 in the last 90 days, latest 2025-08-21
- conference or event: 227 pages, 0 in the last 90 days, latest 2023-05-24
- comparison: 6 pages, 1 in the last 90 days, latest 2026-09-18
- template or tool: 4 pages, 0 in the last 90 days, latest 2026-04-29
- glossary or explainer: 27 pages, 0 in the last 90 days, latest 2026-01-23
- news or press: 2 pages, 1 in the last 90 days, latest 2026-09-09
- Recent: 2026-09-23 blog: Email radar what apples september 2026 release means for email https://www.validity.com/blog/email-radar-what-apples-september-2026-release-means-for-email
- Recent: 2026-09-18 comparison: Speaking fluent roi return on investment vs relationship https://www.validity.com/blog/speaking-fluent-roi-return-on-investment-vs-relationship
- Recent: 2026-09-11 blog: Speaking fluent roi financial kpis for email https://www.validity.com/blog/speaking-fluent-roi-financial-kpis-for-email
- Recent: 2026-09-09 news or press: Newsletter https://www.validity.com/newsletter
- Recent: 2026-09-04 blog: Email radar pixel tracking is officially dying in europe what this means globally https://www.validity.com/blog/email-radar-pixel-tracking-is-officially-dying-in-europe-what-this-means-globally
- Recent: 2026-08-12 blog: The path to validity engage three ways to think about ai before you think about tools https://www.validity.com/blog/the-path-to-validity-engage-three-ways-to-think-about-ai-before-you-think-about-tools

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.