# UserTesting: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 5 judge labels across 2 categories by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/usertesting

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 80 | 25% | 4 |
| [Customer feedback and surveys](https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/index.md) | 0% | 95 | 0% | 1 |

## What the models said for it

- "Best for: Usability testing and UX research" (GLM 4.7 FlashX, Audience insights)
- "consider pairing it with UserTesting" (MiniMax M2.5, Audience insights)

## And against it

- "useful for validating ideas but not as comprehensive for broad audience research" (Grok 4.20, Audience insights)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named UserTesting, from 16 of the 18 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 12
- hellocustomer.com: 6
- listenlabs.com: 5
- statista.com: 5
- behaviolabs.com: 4
- learn.g2.com: 4
- meltwater.com: 4
- quid.com: 4
- startupstash.com: 4
- explodingtopics.com: 3

### Pages cited

- https://g2.com/categories/consumer-insights-platforms: 7
- https://hellocustomer.com/en/blog/10-best-consumer-insights-platforms: 6
- https://g2.com/categories/audience-intelligence-platforms: 4
- https://g2.com/categories/consumer-insights-platforms/enterprise: 4
- https://listenlabs.com/articles/enterprise-consumer-insights-tools-2026: 4
- https://meltwater.com/en/blog/top-consumer-insights-tools-companies: 4
- https://quid.com/knowledge-hub/resource-library/blog/the-top-platforms-for-market-trends-consumer-insights: 4
- https://startupstash.com/tom-consumer-insights-platforms: 4

## In its own words

What UserTesting's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: UserTesting Human Insight Platform (https://usertesting.com/)
- For: teams (https://usertesting.com/)
- Price stated: flexible pricing options that deliver measurable ROI (https://www.usertesting.com/plans)
- Free plan or trial: Sign up to request a trial below; run a test for free (https://www.usertesting.com/plans)
- Certifications: ISO 27001, GDPR, HIPAA, SOC 2 Type II, ISO 27701, CCPA
- Customers named: Walmart, Microsoft, Kimberly-Clark, Wells Fargo, Canva, Adobe Photoshop, Burberry, Costa Coffee

## What it publishes

Every page usertesting.com exposes, read 2026-10-05: 3175 addresses. By kind, pages and the last 90 days:

- blog: 1077 pages, 0 in the last 90 days, latest 2022-12-08
- case study: 138 pages, 0 in the last 90 days, latest 2023-07-19
- webinar or virtual event: 233 pages, 0 in the last 90 days, latest 2024-12-18
- conference or event: 59 pages, 0 in the last 90 days, latest 2025-03-31
- report or ebook: 135 pages, 0 in the last 90 days, latest 2025-11-25
- comparison: 28 pages, 0 in the last 90 days, latest 2024-04-18
- template or tool: 46 pages, 1 in the last 90 days, latest 2026-07-29
- glossary or explainer: 179 pages, 0 in the last 90 days, latest 2024-03-27
- podcast or video: 219 pages, 0 in the last 90 days, latest 2025-06-17
- news or press: 222 pages, 0 in the last 90 days, latest 2024-11-15
- Recent: 2026-07-29 template or tool: Customer lifetime value calculator https://www.usertesting.com/blog/customer-lifetime-value-calculator
- Recent: 2026-05-20 template or tool: How make confident design decisions ai speed practical checklist https://www.usertesting.com/blog/how-make-confident-design-decisions-ai-speed-practical-checklist
- Recent: 2025-11-25 report or ebook: Design efficiency https://www.usertesting.com/resources/reports/design-efficiency
- Recent: 2025-09-08 report or ebook: Stop guessing start knowing https://www.usertesting.com/resources/reports/stop-guessing-start-knowing
- Recent: 2025-06-17 podcast or video: This connect 2025 lon podcast https://www.usertesting.com/insight-plus/this-connect-2025-lon-podcast
- Recent: 2025-06-03 podcast or video: This connect 2025 ny live podcast https://www.usertesting.com/insight-plus/this-connect-2025-ny-live-podcast

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.