# Upwork: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/upwork

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Data enrichment](https://www.gane.ai/index/gtm/gtm-data/data-enrichment/index.md) | 0% | 77 | 100% | 1 |

## And against it

- "Freelance List Brokers (Fiverr, Upwork) ... Completely avoid unverified, static bulk lists." (Gemini 3.5 Flash, Enrichment)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Upwork, from 2 of the 3 answers that named it (only the models that return a source list).

### Domains cited

- reddit.com: 2
- bbb.org: 1
- cufinder.io: 1
- cyberinsider.com: 1
- dsn-group.com: 1
- emailexpert.com: 1
- itsconvo.com: 1
- joinvalley.co: 1
- lusha.com: 1
- marketbetter.ai: 1

### Pages cited

- https://bbb.org/us/oh/columbus/profile/sales-lead-generation/seamlessai-0302-70104676/complaints: 1
- https://cufinder.io/blog/zoominfo-review: 1
- https://cyberinsider.com/italy-fines-us-data-broker-lusha-e2-million-over-unlawful-data-collection: 1
- https://dsn-group.com/privacy-notes/lusha-fined-2-million-euros-important-lessons-about-data-enrichment: 1
- https://emailexpert.com/italy-fines-lusha-e2m-and-claims-jurisdiction-over-data-brokers-with-no-eu-office: 1
- https://itsconvo.com/blog/b2b-sales-intelligence: 1
- https://joinvalley.co/blog/apollo-vs-zoominfo: 1
- https://lusha.com/legal/privacy-notice: 1

## The company

Upwork; https://www.upwork.com/; Palo Alto, United States; founded 2015; about 630 employees (2024); public, UPWK on Nasdaq. From Wikidata, fetched 2026-09-14.

## In its own words

What Upwork's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: the world’s largest human and AI-powered freelance marketplace to hire top talent—trusted by businesses and professionals worldwide. (https://upwork.com/)
- For: businesses and professionals worldwide (https://upwork.com/)
- Price stated: Posting jobs is always free; Basic includes Marketplace access, Talent profiles, Hiring tools, Project workspace, and Protected payments; Business Plus includes Everything in Basic, plus Curated shortlists, Expert-Vetted talent, Team workspace, Centralized billing, and Priority support. (https://upwork.com/)
- Free plan or trial: Get started for free (https://upwork.com/)
- Customers named: Züs, Datajoi, Lighthouse, Liquid Screen Design, Promly, Omic

## What it publishes

Every page upwork.com exposes, read 2026-09-29: 5 addresses. By kind, pages and the last 90 days:


## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.