# Umbraco: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 1 category by 2 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/umbraco

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Content management systems for marketing sites](https://www.gane.ai/index/gtm/marketing/marketing-cms/index.md) | 0% | 36 | 33% | 3 |

## What the models said for it

- "best .NET-oriented alternative: Worth evaluating if your organization already has Microsoft/.NET expertise" (Perplexity Sonar, Marketing CMS)

## And against it

- "Solid for .NET-based teams but less marketing-centric" (Grok 4.20, Marketing CMS)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Umbraco, from 8 of the 8 answers that named it (only the models that return a source list).

### Domains cited

- blog.hubspot.com: 5
- brightspot.com: 3
- kentico.com: 3
- appverticals.com: 2
- business.adobe.com: 2
- catalyte.io: 2
- cleardigital.com: 2
- coredna.com: 2
- coremedia.com: 2
- designtennis.com: 2

### Pages cited

- https://blog.hubspot.com/website/best-cms-systems: 5
- https://appverticals.com/blog/enterprise-cms-platforms-strategic-guide: 2
- https://catalyte.io/insights/the-dangers-of-using-a-cms-to-build-your-enterprise-application: 2
- https://cleardigital.com/insights/best-cms-enterprise-websites-2026: 2
- https://designtennis.com/insights/cms-problems-when-to-upgrade-your-cms-and-how-to-spot-limitations-before-they-slow-you-down: 2
- https://neweratech.com/hubfs/Choosing%20the%20Right%20CMS_Fusion%20Alliance.pdf: 2
- https://40q.agency/future-of-enterprise-cms-marketing-it-success: 1
- https://accent-technologies.com/2023/04/17/selecting-a-content-management-system-the-ultimate-guide: 1

## The company

Umbraco; https://umbraco.com. From Wikidata, fetched 2026-09-14.

## In its own words

What Umbraco's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: the flexible open-source .NET CMS (https://umbraco.com/)
- For: developers, editors, and organizations alike (https://umbraco.com/)
- Price stated: Free; €45 EUR/month; €280 EUR/month; €730 EUR/month; Custom (https://umbraco.com/pricing)
- Starting price: Free (https://umbraco.com/pricing)
- Free plan or trial: True (https://umbraco.com/)
- Certifications: ISO 27001
- Hosting: 5 hosting regions
- Customers named: BEWI RAW

## What it publishes

Every page umbraco.com exposes, read 2026-09-29: 5999 addresses. By kind, pages and the last 90 days:

- blog: 1055 pages, 16 in the last 90 days, latest 2026-09-24
- case study: 195 pages, 14 in the last 90 days, latest 2026-09-28
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 24 pages, 0 in the last 90 days, latest 2022-09-16
- report or ebook: 38 pages, 1 in the last 90 days, latest 2026-08-03
- comparison: 18 pages, 0 in the last 90 days, latest 2026-05-26
- template or tool: 14 pages, 0 in the last 90 days, latest 2025-05-13
- glossary or explainer: 132 pages, 0 in the last 90 days, latest 2025-04-08
- news or press: 3 pages, 0 in the last 90 days, latest 2021-03-04
- Recent: 2026-09-28 case study: Sarasin partners https://umbraco.com/case-studies-testimonials/sarasin-partners
- Recent: 2026-09-28 case study: Aros aarhus art museum https://umbraco.com/case-studies-testimonials/aros-aarhus-art-museum
- Recent: 2026-09-28 case study: Nordic wellness https://umbraco.com/case-studies-testimonials/nordic-wellness
- Recent: 2026-09-25 case study: Raven industries https://umbraco.com/case-studies-testimonials/raven-industries
- Recent: 2026-09-24 blog: Umbraco product update q3 2026 https://umbraco.com/blog/umbraco-product-update-q3-2026
- Recent: 2026-09-24 case study: Viking life saving equipment https://umbraco.com/case-studies-testimonials/viking-life-saving-equipment

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.