# Umami: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 14 judge labels across 3 categories by 11 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/umami

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Web analytics](https://www.gane.ai/index/gtm/gtm-data/web-analytics/index.md) | 2% | 13 | 8% | 12 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 90 | 0% | 1 |
| [Product analytics](https://www.gane.ai/index/gtm/gtm-data/product-analytics/index.md) | 0% | 48 | 0% | 1 |

## What the models said for it

- "the best choice is usually Umami or Plausible" (GPT-5.4 mini, Web analytics)
- "If you want clean data without the complexity of GA4 or the privacy risks, Umami is a strong contender." (Qwen 3.7 Flash, Web analytics)
- "start by evaluating Matomo self-hosted, Plausible, Fathom, Umami, or Cloudflare Web Analytics" (Perplexity Sonar, Web analytics)
- "Free/open-source self-hosted options (or cheap hosted tiers). Umami is minimalist and cookieless" (Grok 4.20, Web analytics)

## And against it

- "Self-hosted platforms like Umami or Open Web Analytics come with added responsibilities, such as server maintenance" (Claude Haiku 4.5, Web analytics)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Umami, from 23 of the 25 answers that named it (only the models that return a source list).

### Domains cited

- swetrix.com: 10
- matomo.org: 9
- plausible.io: 8
- amplitude.com: 7
- posthog.com: 7
- crazyegg.com: 6
- linkedin.com: 6
- webflow.com: 6
- mixpanel.com: 5
- searchengineland.com: 5

### Pages cited

- https://swetrix.com/blog/best-free-web-analytics: 7
- https://crazyegg.com/blog/web-analytics-tools: 6
- https://webflow.com/blog/website-analytics-tools: 6
- https://searchengineland.com/guide/google-analytics-alternatives: 5
- https://axept.io/blog/6-best-web-analytics-platforms-2026-ga4-alternatives: 4
- https://linkedin.com/pulse/best-web-analytics-tools-rajesh-kumar-d89sc: 4
- https://plausible.io/: 4
- https://amplitude.com/compare/best-google-analytics-alternatives: 3

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.