# Trustpilot: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 29 judge labels across 4 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/trustpilot

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Review and reputation management](https://www.gane.ai/index/gtm/marketing/review-and-reputation-management/index.md) | 9% | 4 | 22% | 23 |
| [Customer feedback and surveys](https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/index.md) | 0% | 123 | 75% | 4 |
| [Competitive intelligence tools](https://www.gane.ai/index/gtm/marketing/competitive-intelligence/index.md) | 0% | 63 | 0% | 1 |
| [Ecommerce marketing](https://www.gane.ai/index/gtm/marketing/ecommerce-marketing/index.md) | 0% | 139 | 100% | 1 |

## What the models said for it

- "a combination of G2 (for marketplace visibility) + Trustpilot (for brand credibility) provides the strongest coverage" (MiniMax M2.5, Reviews)
- "Need industry-recognized social proof for procurement and partner trust → Trustpilot is the dominant B2B standard." (Muse Glimmer 30B, Reviews)
- "Best Overall for Brand Credibility: Trustpilot ... Trustpilot is the global standard for B2B trust." (Qwen 3.7 Flash, Reviews)
- "the best online review management platform is Trustpilot" (Grok 4.20, Reviews)

## And against it

- "High monthly fees; accused of hosting fake/defamatory reviews... It can harm reputation without fair moderation." (Grok 4.20, Ecommerce marketing)
- "A review platform itself plagued by fake reviews" (Kimi K2, Feedback)
- "Useful in some industries, but evaluate it carefully if you need broad review-management functionality. Full response and management capabilities may require paid plans, and its fees can be high." (Perplexity Sonar, Reviews)
- "Trustpilot review pages for some survey/feedback services include repeated complaints alleging scam behavior or poor fulfillment." (GPT-5.4 mini, Feedback)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 1 | 4 |
| Perplexity Sonar | 0 | 2 | 0 | 3 | 5 |
| Grok 4.20 | 1 | 2 | 0 | 1 | 4 |
| Mistral Small | 1 | 0 | 0 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 1 | 0 | 2 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 1 | 1 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Trustpilot, from 72 of the 86 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 42
- softwareadvice.com: 39
- capterra.com: 34
- birdeye.com: 17
- getapp.com: 16
- usa.inquirer.net: 16
- salesdorado.com: 15
- crazyegg.com: 14
- zapier.com: 12
- guideflow.com: 10

### Pages cited

- https://softwareadvice.com/review-management: 22
- https://softwareadvice.com/reputation-management: 19
- https://usa.inquirer.net/191823/best-reputation-management-software: 16
- https://g2.com/categories/review-management-software: 15
- https://crazyegg.com/blog/best-reputation-management-software: 14
- https://salesdorado.com/en/b2b-marketing/review-management-b2b: 14
- https://capterra.com/reputation-management-software: 13
- https://capterra.com/review-management-software: 13

## The company

Trustpilot; https://www.trustpilot.com/; Copenhagen, Denmark; founded 2007. From Wikidata, fetched 2026-09-14.

## In its own words

What Trustpilot's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: We're all about consumer reviews. Get the real inside story from shoppers like you. Read, write and share reviews on Trustpilot today. (https://trustpilot.com/)
- For: shoppers like you (https://trustpilot.com/)
- Certifications: SOC 2 Type II
- Customers named: Platformly

## What it publishes

Every page trustpilot.com exposes, read 2026-09-29: 47743 addresses. By kind, pages and the last 90 days:

- blog: 1 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 2 pages, 0 in the last 90 days, latest undated
- conference or event: 31 pages, 0 in the last 90 days, latest undated
- report or ebook: 30 pages, 0 in the last 90 days, latest undated
- comparison: 22 pages, 0 in the last 90 days, latest undated
- template or tool: 4 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 2 pages, 0 in the last 90 days, latest undated
- news or press: 71 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.