# Triple Whale: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 29 judge labels across 2 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/triple-whale

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 31 | 32% | 28 |
| [Search and social advertising platforms](https://www.gane.ai/index/gtm/marketing/search-and-social-advertising-platforms/index.md) | 0% | 73 | 0% | 1 |

## What the models said for it

- "Triple Whale starts around $129/month for the Growth plan, making it accessible for early-stage e-commerce startups" (Claude Haiku 4.5, Attribution & MMM)
- "E-commerce / DTC: Triple Whale. Positioned as best for e-commerce and Shopify-native profit-based attribution." (Muse Glimmer 30B, Attribution & MMM)
- "The dominant Shopify-native analytics ecosystem for small-to-mid-market D2C brands" (Gemini 3.5 Flash, Attribution & MMM)
- "Best fast-moving ecommerce performance stack: Northbeam or Triple Whale" (Perplexity Sonar, Attribution & MMM)

## And against it

- "Criticized for high negative sentiment (54% negative rate in enterprise buyer surveys). Issues include data accuracy, setup complexity, and transparency about attribution logic." (Mistral Small, Attribution & MMM)
- "What to Avoid for Mid-Sized B2B ... DTC/e-commerce focused — wrong fit for B2B pipelines" (DeepSeek V4 Flash, Attribution & MMM)
- "Shopify-only; WooCommerce/Magento require developer work; proprietary model lacks transparency; 15-30% unmatched attribution falls to "direct"" (Kimi K2, Attribution & MMM)
- "Shopify-native attribution with pricing reported from roughly $129/month, though its MMM capabilities are more limited" (Perplexity Sonar, Attribution & MMM)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 0 | 1 | 2 | 3 |
| Mistral Small | 0 | 1 | 1 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 2 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 1 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Triple Whale, from 70 of the 76 answers that named it (only the models that return a source list).

### Domains cited

- admetrics.io: 27
- usermaven.com: 26
- aboutmartech.com: 24
- mammoth.io: 23
- sellforte.com: 23
- cometly.com: 22
- gane.ai/index: 19
- measured.com: 19
- improvado.io: 17
- vexpower.com: 16

### Pages cited

- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 23
- https://mammoth.io/blog/marketing-attribution-software: 23
- https://vexpower.com/mmm/marketing-mix-modeling-software: 16
- https://aboutmartech.com/blog/how-to-choose-attribution-software: 12
- https://vezadigital.com/post/marketing-attribution-tools: 12
- https://segmentstream.com/blog/articles/best-mmm-software-tools: 11
- https://research.oz.spotlightar.com/reports/magic-quadrant-marketing-mix-modeling-solutions-2024/leaders: 10
- https://aidigital.com/blog/media-mix-modeling-tools: 9

## In its own words

What Triple Whale's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The AI operating system built for modern commerce. (https://triplewhale.com/)
- For: modern commerce (https://triplewhale.com/)
- Price stated: All prices are based on a combination of your brand's annual GMV and the package you choose: Foundation, Automate, or Enterprise. (https://www.triplewhale.com/pricing)
- Free plan or trial: Get started for free (https://triplewhale.com/)
- Integrations claimed: 60 (https://www.triplewhale.com/case-studies)
- Certifications: SOC 2 Type II, GDPR, CCPA, SOC 3
- Hosting: USA, Australia, Israel
- Customers named: True Classic, YSE Beauty, Origin, Gorilla Mind, Ekster, Travelpro, Brightland, Solace

## What it publishes

Every page triplewhale.com exposes, read 2026-09-29: 1195 addresses. By kind, pages and the last 90 days:

- blog: 493 pages, 0 in the last 90 days, latest undated
- case study: 49 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 12 pages, 0 in the last 90 days, latest undated
- conference or event: 4 pages, 0 in the last 90 days, latest undated
- report or ebook: 43 pages, 0 in the last 90 days, latest undated
- comparison: 26 pages, 0 in the last 90 days, latest undated
- template or tool: 35 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 10 pages, 0 in the last 90 days, latest undated
- podcast or video: 1 pages, 0 in the last 90 days, latest undated
- news or press: 5 pages, 0 in the last 90 days, latest 2024-09-06
- Recent: 2024-09-06 news or press: Shoguntemp26f41e90 https://store.triplewhale.com/blogs/news/shoguntemp26f41e90
- Recent: 2024-09-06 news or press: Shoguntemp55fa1124 https://store.triplewhale.com/blogs/news/shoguntemp55fa1124
- Recent: 2024-09-06 news or press: Shoguntemp152b4ec4 https://store.triplewhale.com/blogs/news/shoguntemp152b4ec4
- Recent: 2024-09-05 news or press: Shoguntempad96739a https://store.triplewhale.com/blogs/news/shoguntempad96739a

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.