# Tray.ai: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 24 judge labels across 3 categories by 10 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/tray-ai

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Workflow automation and iPaaS](https://www.gane.ai/index/gtm/gtm-data/workflow-automation-and-ipaas/index.md) | 0% | 14 | 15% | 20 |
| [Lead routing and management](https://www.gane.ai/index/gtm/sales/lead-routing-and-management/index.md) | 0% | 28 | 0% | 3 |
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 0% | 78 | 0% | 1 |

## What the models said for it

- "Highly flexible visual builder, great for complex logic and API orchestration. Strong governance features and scalability." (Gemini 3.5 Flash, Automation & iPaaS)
- "Tray.io (great for developer-led API orchestration but steeper for non-technical users)" (Grok 4.20, Automation & iPaaS)
- "Balanced mid-market with growing complexity | Tray.ai or Make" (DeepSeek V4 Flash, Automation & iPaaS)
- "Consider Workato or Tray.io instead of heavier legacy iPaaS tools" (Gemini 3.5 Flash, Automation & iPaaS)

## And against it

- "frequent notes on high costs, implementation complexity, and slower support response times" (Grok 4.20, Automation & iPaaS)
- "Workato, Tray.ai, and similar tools can become expensive as task or event volume grows." (Perplexity Sonar, Automation & iPaaS)
- "Extremely high cost – Can reach ~$40,000/year" (Kimi K2, Automation & iPaaS)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 1 | 1 | 1 | 3 |
| Mistral Small | 0 | 0 | 2 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 0 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 1 | 0 | 3 |
| Kimi K2 | 0 | 2 | 0 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Tray.ai, from 38 of the 55 answers that named it (only the models that return a source list).

### Domains cited

- tray.ai: 21 (its own site)
- ones.com: 13
- zapier.com: 11
- automationatlas.io: 8
- oncehub.com: 8
- reply.io: 8
- resources.rework.com: 8
- workato.com: 7
- docs.workato.com: 6
- munro.agency: 6

### Pages cited

- https://tray.ai/blog/best-lead-routing-software: 11
- https://oncehub.com/blog/best-lead-routing-software: 8
- https://reply.io/blog/best-lead-routing-tools: 8
- https://munro.agency/insights/top-workflow-automation-and-integration-platforms: 6
- https://leadangel.com/blog/operations/best-lead-distribution-software: 5
- https://tomba.io/blog/lead-routing-software: 4
- https://zapier.com/blog/best-automation-software: 4
- https://ajelix.com/ai/enterprise-workflow-automation: 3

## In its own words

What Tray.ai's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: The AI-ready integration and automation platform (https://tray.ai/)
- For: Enterprise orchestration for data and AI (https://tray.ai/)
- Price stated: Our pricing is based on your usage and the features you need. Contact our sales team for a customized quote based on your specific requirements and expected usage. (https://tray.ai/pricing)
- Free plan or trial: Start free trial (https://tray.ai/)
- Integrations claimed: 700 (https://tray.ai/)
- Certifications: SOC 2 Type II, HIPAA, GDPR, SOC 1 Type II, CCPA
- Hosting: Regional hosting, United States, Ireland, Australia
- Customers named: Airbnb, Yext, Eventbrite, Life360, Auctane, Apollo, DocuSign, Podium

## What it publishes

Every page tray.ai exposes, read 2026-09-29: 4906 addresses. By kind, pages and the last 90 days:

- blog: 176 pages, 0 in the last 90 days, latest undated
- case study: 28 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 15 pages, 0 in the last 90 days, latest undated
- conference or event: 43 pages, 0 in the last 90 days, latest undated
- report or ebook: 51 pages, 0 in the last 90 days, latest undated
- comparison: 35 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 31 pages, 0 in the last 90 days, latest undated
- podcast or video: 43 pages, 0 in the last 90 days, latest undated
- news or press: 38 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.