# TransUnion: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 6 judge labels across 2 categories by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/transunion

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 35 | 0% | 5 |
| [Data clean rooms](https://www.gane.ai/index/gtm/gtm-data/data-clean-rooms/index.md) | 0% | 97 | 100% | 1 |

## And against it

- "These have data brokerage roots, so extra vigilance on privacy histories" (Grok 4.20, Data clean rooms)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named TransUnion, from 16 of the 16 answers that named it (only the models that return a source list).

### Domains cited

- research.oz.spotlightar.com: 12
- usermaven.com: 8
- vexpower.com: 8
- admetrics.io: 7
- mammoth.io: 7
- sellforte.com: 7
- measured.com: 6
- aboutmartech.com: 4
- cometly.com: 4
- gane.ai/index: 4

### Pages cited

- https://research.oz.spotlightar.com/reports/magic-quadrant-marketing-mix-modeling-solutions-2024/leaders: 11
- https://vexpower.com/mmm/marketing-mix-modeling-software: 8
- https://mammoth.io/blog/marketing-attribution-software: 7
- https://admetrics.io/compare/best-marketing-mix-modeling-tools-software: 6
- https://usermaven.com/blog/enterprise-marketing-attribution-platforms: 6
- https://www.gane.ai/index/gtm/marketing/attribution-mmm/enterprise: 4
- https://caci.co.uk/insights/multi-touch-attribution-mta-vs-marketing-mix-modelling-mmm: 3
- https://cotocus.com/blog/top-10-marketing-attribution-platforms-features-pros-cons-comparison: 3

## The company

TransUnion; https://www.transunion.com/; Chicago, United States; founded 1968; public, TRU on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What TransUnion's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Free TransUnion® credit report & score. Free credit monitoring, alerts and personalized offers. All free, all in 1. (https://transunion.com/)
- For: Consumer (https://transunion.com/)
- Price stated: Free (https://transunion.com/)
- Starting price: null (https://transunion.com/)
- Free plan or trial: No credit card required (https://transunion.com/)

## What it publishes

Every page transunion.com exposes, read 2026-09-29: 1373 addresses. By kind, pages and the last 90 days:

- webinar or virtual event: 3 pages, 0 in the last 90 days, latest 2024-08-07
- conference or event: 58 pages, 1 in the last 90 days, latest 2026-09-10
- report or ebook: 4 pages, 0 in the last 90 days, latest 2025-10-02
- comparison: 9 pages, 1 in the last 90 days, latest 2026-07-16
- template or tool: 1 pages, 0 in the last 90 days, latest 2015-06-30
- news or press: 1288 pages, 11 in the last 90 days, latest 2026-09-28
- Recent: 2026-09-28 news or press: Transunion appoints malte bernholz as chief strategy and corporate development officer https://newsroom.transunion.com/transunion-appoints-malte-bernholz-as-chief-strategy-and-corporate-development-officer
- Recent: 2026-09-23 news or press: TransUnion Announces Chief Financial Officer Transition https://newsroom.transunion.com/transunion-announces-chief-financial-officer-transition
- Recent: 2026-09-10 conference or event: TransUnion to Present at 2026 Barclays Global Financial Services Conference https://newsroom.transunion.com/transunion-to-present-at-2026-barclays-global-financial-services-conference
- Recent: 2026-09-09 news or press: Six in 10 organizations experienced at least one material cyberattack in the past 18 months https://newsroom.transunion.com/six-in-10-organizations-experienced-at-least-one-material-cyberattack-in-the-past-18-months
- Recent: 2026-09-01 news or press: Bring clarity to chaos campaign lands transunion  a 2026 adexchanger awards finalist spot https://newsroom.transunion.com/bring-clarity-to-chaos-campaign-lands-transunion--a-2026-adexchanger-awards-finalist-spot
- Recent: 2026-08-27 news or press: Debt settlement enrollment linked to greater credit score declines than bankruptcy new transunion research finds https://newsroom.transunion.com/debt-settlement-enrollment-linked-to-greater-credit-score-declines-than-bankruptcy-new-transunion-research-finds

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.