# Thematic: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 7 judge labels across 3 categories by 5 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/thematic

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 64 | 0% | 4 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 152 | 50% | 2 |
| [Customer feedback and surveys](https://www.gane.ai/index/gtm/customer/customer-feedback-and-surveys/index.md) | 0% | 92 | 0% | 1 |

## And against it

- "Avoid enterprise-heavy tools like Qualtrics, Salesforce, or Thematic (often $25K+/year)" (Grok 4.20, Customer intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 2 | 1 | 3 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Thematic, from 11 of the 11 answers that named it (only the models that return a source list).

### Domains cited

- enterpret.com: 6
- guideflow.com: 5
- hellocustomer.com: 4
- blocksurvey.io: 3
- g2.com: 3
- sourceforge.net: 3
- startupstash.com: 3
- thecxlead.com: 3
- britopian.com: 2
- cleverx.com: 2

### Pages cited

- https://hellocustomer.com/en/blog/10-best-consumer-insights-platforms: 4
- https://enterpret.com/guides/the-6-best-customer-feedback-platforms-for-security-and-compliance-2026: 3
- https://guideflow.com/blog/consumer-insights-platforms: 3
- https://startupstash.com/tom-consumer-insights-platforms: 3
- https://britopian.com/wp-content/uploads/2025/04/Top-10-Audience-Intelligence-Platforms.pdf: 2
- https://darwinapps.com/blog/12-customer-journey-analytics-tools-for-b2b-saas-2026-comparison: 2
- https://featureupvote.com/blog/customer-feedback-tools: 2
- https://fitsmallbusiness.com/customer-intelligence-platform: 2

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.