# The Trade Desk alternatives: what AI models name instead, November 2026

Gane Index, November 2026 Edition. 578 of the 756 answers in the 3 categories where The Trade Desk holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://www.gane.ai/index/gtm/vendors/the-trade-desk/alternatives

## Named instead, most often (every category and segment added)

- StackAdapt: 80
- AudioGo: 58
- Spotify Ads Manager: 47
- YouTube Ads: 36
- LinkedIn Video Ads: 33
- Meta Ads: 31

## Programmatic and display advertising

**Small business**: 73 of 84 answers did not name The Trade Desk (The Trade Desk is #8 of 17 at 3%).

- StackAdapt: first choice in 32 of those 73
- Choozle: first choice in 12 of those 73
- Google Ads: first choice in 7 of those 73
- AdRoll: first choice in 5 of those 73
- Meta Ads: first choice in 4 of those 73
- AdLib: first choice in 2 of those 73
- Adwave: first choice in 2 of those 73
- Basis: first choice in 2 of those 73

**Mid-market**: 54 of 84 answers did not name The Trade Desk (The Trade Desk is #4 of 13 at 7%).

- StackAdapt: first choice in 18 of those 54
- Choozle: first choice in 8 of those 54
- AdRoll ABM: first choice in 4 of those 54
- AdLib: first choice in 2 of those 54
- AdRoll: first choice in 2 of those 54
- Epom DSP: first choice in 2 of those 54
- Amazon Sponsored Ads: first choice in 1 of those 54
- Basis: first choice in 1 of those 54

**Enterprise**: 31 of 84 answers did not name The Trade Desk (The Trade Desk is #2 of 11 at 25%).

- Demandbase Advertising: first choice in 3 of those 31
- 6sense: first choice in 2 of those 31
- Adelphic: first choice in 1 of those 31
- Adobe Advertising: first choice in 1 of those 31
- LinkedIn Campaign Manager: first choice in 1 of those 31
- StackAdapt: first choice in 1 of those 31
- Waveband DSP: first choice in 1 of those 31

## Audio and podcast advertising

**Small business**: 82 of 84 answers did not name The Trade Desk.

- AudioGo: first choice in 43 of those 82
- Spotify Ads Manager: first choice in 28 of those 82
- Acast: first choice in 7 of those 82
- Podbean Ads Marketplace: first choice in 2 of those 82
- Spotify for Advertisers: first choice in 1 of those 82

**Mid-market**: 74 of 84 answers did not name The Trade Desk (The Trade Desk is #5 of 11 at 2%).

- AudioGo: first choice in 15 of those 74
- Spotify Ads Manager: first choice in 14 of those 74
- Acast: first choice in 10 of those 74
- StackAdapt: first choice in 10 of those 74
- Spotify Audience Network: first choice in 3 of those 74
- Acast Ad Platform: first choice in 2 of those 74
- AdRoll ABM: first choice in 2 of those 74
- Amazon Music: first choice in 1 of those 74

**Enterprise**: 65 of 84 answers did not name The Trade Desk (The Trade Desk is #2 of 12 at 6%).

- Acast: first choice in 9 of those 65
- StackAdapt: first choice in 8 of those 65
- Spotify Ads Manager: first choice in 5 of those 65
- AdsWizz: first choice in 4 of those 65
- Amazon Ads: first choice in 3 of those 65
- Amazon DSP: first choice in 3 of those 65
- Triton Digital: first choice in 3 of those 65
- SXM Media: first choice in 2 of those 65

## Video advertising

**Small business**: 83 of 84 answers did not name The Trade Desk (The Trade Desk is #9 of 9 at 0%).

- Meta Ads: first choice in 23 of those 83
- YouTube Ads: first choice in 22 of those 83
- LinkedIn Video Ads: first choice in 12 of those 83
- TikTok Ads: first choice in 9 of those 83
- Vibe.co: first choice in 6 of those 83
- MNTN: first choice in 4 of those 83
- Facebook/Instagram Video Ads: first choice in 2 of those 83
- StackAdapt: first choice in 2 of those 83

**Mid-market**: 73 of 84 answers did not name The Trade Desk (The Trade Desk is #8 of 13 at 2%).

- YouTube Ads: first choice in 14 of those 73
- LinkedIn Video Ads: first choice in 11 of those 73
- StackAdapt: first choice in 9 of those 73
- TikTok Ads: first choice in 6 of those 73
- Meta Ads: first choice in 4 of those 73
- Google Ads: first choice in 2 of those 73
- Vibe.co: first choice in 2 of those 73
- Demandbase CTV: first choice in 1 of those 73

**Enterprise**: 43 of 84 answers did not name The Trade Desk (The Trade Desk is #2 of 11 at 17%).

- LinkedIn Video Ads: first choice in 10 of those 43
- Adobe Advertising: first choice in 1 of those 43
- LinkedIn's Connected TV (CTV) / video ad solutions: first choice in 1 of those 43
- Paramount Ads Manager: first choice in 1 of those 43
- Vbrick: first choice in 1 of those 43
- Vibe.co: first choice in 1 of those 43

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.