# Thanks.io: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 11 judge labels across 2 categories by 9 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/thanks-io

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Print](https://www.gane.ai/index/gtm/marketing/print/index.md) | 2% | 8 | 0% | 10 |
| [Direct mail and gifting platforms](https://www.gane.ai/index/gtm/marketing/direct-mail-and-gifting/index.md) | 2% | 10 | 0% | 1 |

## What the models said for it

- "Thanks.io — *Best Overall for SMBs & B2B Lead Generation*" (Gemini 3.5 Flash, Direct mail)
- "For a limited-budget U.S. company, I'd start with Thanks.io" (GPT-6 Luna, Direct mail & gifting)
- "Serves API teams and DIY senders, and creates hyper-realistic handwriting indistinguishable from personal notes." (Muse Glimmer 30B, Direct mail)
- "More approachable for smaller, relationship-driven mail programs than a full performance-marketing stack." (GPT-6 Luna, Direct mail)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |

## Sources returned with these answers

The sites and pages cited by the answers that named Thanks.io, from 20 of the 20 answers that named it (only the models that return a source list).

### Domains cited

- directmail.io: 9
- softwareadvice.com: 9
- capterra.com: 8
- lister.ai: 8
- getapp.com: 7
- thanks.io: 7 (its own site)
- postalytics.com: 6
- rankite.com: 6
- softwaresuggest.com: 6
- frontdeskreview.com: 5

### Pages cited

- https://lister.ai/software/marketing/direct-mail-automation-software/best-direct-mail-automation-software: 7
- https://capterra.com/direct-mail-automation-software: 6
- https://rankite.com/blog/best-direct-mail-automation-software: 6
- https://softwareadvice.com/category/4762-direct-mail-automation: 6
- https://softwaresuggest.com/direct-mail-automation-software: 6
- https://capterra.com/direct-mail-automation-software/s/small-businesses: 5
- https://softwareadvice.co.uk/directory/4762/direct-mail-automation-software/software: 5
- https://thanks.io/pricing: 5

## The company

Thanks.io; https://www.thanks.io; founded 2017. From Wikidata, fetched 2026-09-14.

## In its own words

What Thanks.io's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Direct Mail Automation Platform (https://thanks.io/)
- For: For Builders & API Teams; For DIY Senders; For Teams & Agencies (https://thanks.io/)
- Price stated: Simple Pricing, Postage Included. One price covers printing, digitally rendered handwriting, the mail piece, and US postage. Nothing added at checkout. $0/month Pay as you go plan available. (https://thanks.io/)
- Starting price: 0.64 (https://thanks.io/)
- Free plan or trial: Create FREE Account; No credit card · Samples ship free · $10 credit on signup (https://thanks.io/)
- Integrations claimed: 8000 (https://thanks.io/)
- Certifications: ISO 27001, SOC 2 Type I

## What it publishes

Every page thanks.io exposes, read 2026-09-29: 542 addresses. By kind, pages and the last 90 days:

- blog: 17 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 3 pages, 0 in the last 90 days, latest undated
- report or ebook: 20 pages, 0 in the last 90 days, latest undated
- comparison: 5 pages, 1 in the last 90 days, latest 2026-09-18
- template or tool: 11 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 3 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-18 comparison: Thanks io vs lob https://thanks.io/compare/thanks-io-vs-lob

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.