# Tealium: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 29 judge labels across 7 categories by 11 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/tealium

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 24 | 11% | 19 |
| [Customer intelligence and data science](https://www.gane.ai/index/gtm/gtm-data/customer-intelligence-and-data-science/index.md) | 0% | 88 | 25% | 4 |
| [Data warehouse and reverse ETL for marketing](https://www.gane.ai/index/gtm/gtm-data/data-warehouse-reverse-etl/index.md) | 0% | 106 | 100% | 2 |
| [Attribution and marketing mix modeling](https://www.gane.ai/index/gtm/marketing/attribution-mmm/index.md) | 0% | 120 | 0% | 1 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 160 | 0% | 1 |
| [Consent and privacy management](https://www.gane.ai/index/gtm/gtm-data/consent-and-privacy-management/index.md) | 0% | 50 | 0% | 1 |
| [In-app messaging and customer communications](https://www.gane.ai/index/gtm/customer/in-app-messaging-and-customer-communications/index.md) | 0% | 90 | 0% | 1 |

## What the models said for it

- "Tealium or Amperity offer deeper identity resolution while remaining scalable for mid-market companies" (Claude Haiku 4.5, Identity)
- "For deeper digital experience insights, consider Contentsquare or Tealium." (Mistral Small, Customer intel)
- "Customer data platform (CDP) with strong identity resolution capabilities." (Mistral Small, Identity)
- "Choose Tealium if you want to keep your data in your own data warehouse." (GLM 4.7 FlashX, Identity)

## And against it

- "Avoid bundled CDPs (Segment, Tealium) if you want warehouse-first architecture" (Kimi K2, Warehouse & ETL)
- "many traditional CDPs keep identity logic inside a "black box," often with more rigid schemas and less customizable logic" (GPT-5.4 mini, Identity)
- "almost always superior to buying a traditional monolithic Customer Data Platform (CDP) like Segment or Tealium" (Gemini 3.5 Flash, Warehouse & ETL)
- "Top complaints include heavy reliance on data engineers... incomplete integrations, slow support" (Grok 4.20, Customer intel)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 0 | 1 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 2 | 1 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 2 | 2 | 1 | 5 |
| Mistral Small | 0 | 3 | 2 | 0 | 5 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 4 | 0 | 4 |
| Kimi K2 | 0 | 1 | 0 | 2 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 2 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |

## Sources returned with these answers

The sites and pages cited by the answers that named Tealium, from 71 of the 84 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 45
- acxiom.com: 30
- gane.ai/index: 26
- martech.org: 15
- hightouch.com: 13
- alium.io: 12
- liveramp.com: 12
- usermaven.com: 12
- directmail.io: 10
- oppora.ai: 10

### Pages cited

- https://acxiom.com/wp-content/uploads/2025/08/martech-intelligence-report-identity-resolution-platforms.pdf: 30
- https://g2.com/categories/identity-resolution: 22
- https://g2.com/categories/identity-resolution/enterprise: 16
- https://www.gane.ai/index/gtm/gtm-data/identity-resolution/enterprise: 15
- https://usermaven.com/blog/identity-resolution-software: 12
- https://oppora.ai/blog/identity-resolution-software: 10
- https://directmail.io/blog/best-identity-resolution-platforms-2026: 9
- https://tilores.io/content/best-identity-resolution-platforms-2026: 9

## The company

Tealium; http://www.tealium.com; San Diego, United States; founded 2008. From Wikidata, fetched 2026-09-14.

## In its own words

What Tealium's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Customer Data Platform | Trusted Data for AI (https://tealium.com/)
- For: Marketing, data analytics, and AI teams (https://tealium.com/)
- Integrations claimed: 1300 (https://tealium.com/)
- Certifications: SOC 2 Type II, ISO 27001, ISO 27018, ISO 27701, ISO 42001, HIPAA
- Customers named: Spark New Zealand, Sportsbet, Legal & General

## What it publishes

Every page tealium.com exposes, read 2026-09-29: 7247 addresses. By kind, pages and the last 90 days:

- blog: 1014 pages, 17 in the last 90 days, latest 2026-09-28
- case study: 108 pages, 7 in the last 90 days, latest 2026-08-13
- webinar or virtual event: 201 pages, 13 in the last 90 days, latest 2026-09-23
- conference or event: 214 pages, 14 in the last 90 days, latest 2027-01-10
- report or ebook: 238 pages, 5 in the last 90 days, latest 2026-09-01
- comparison: 19 pages, 0 in the last 90 days, latest 2026-04-26
- template or tool: 16 pages, 0 in the last 90 days, latest 2026-02-02
- glossary or explainer: 57 pages, 0 in the last 90 days, latest 2026-05-28
- podcast or video: 431 pages, 2 in the last 90 days, latest 2026-07-22
- news or press: 253 pages, 1 in the last 90 days, latest 2026-08-31
- Recent: 2027-01-10 conference or event: Nrf 26 retails big show https://tealium.com/event/nrf-26-retails-big-show
- Recent: 2026-09-28 blog: California consumer privacy act https://tealium.com/california-consumer-privacy-act/
- Recent: 2026-09-24 blog: Inside the gardens you own nothing https://tealium.com/blog/media/inside-the-gardens-you-own-nothing
- Recent: 2026-09-23 webinar or virtual event: 11 6 26 olive oil tasting experience virtual event https://tealium.com/event/11-6-26-olive-oil-tasting-experience-virtual-event/
- Recent: 2026-09-23 conference or event: 12 7 26 tealium vip suite ny rangers game https://tealium.com/event/12-7-26-tealium-vip-suite-ny-rangers-game/
- Recent: 2026-09-22 conference or event: Digital marketing for finserv https://tealium.com/event/digital-marketing-for-finserv

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.