# Teads: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 87 judge labels across 5 categories by 14 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/teads

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Native and content advertising](https://www.gane.ai/index/gtm/marketing/native-and-content-advertising/index.md) | 2% | 7 | 36% | 75 |
| [Content marketing platforms](https://www.gane.ai/index/gtm/marketing/content-marketing-platforms/index.md) | 0% | 165 | 83% | 6 |
| [Video advertising](https://www.gane.ai/index/gtm/marketing/video-advertising/index.md) | 0% | 81 | 25% | 4 |
| [Audience and consumer insights platforms](https://www.gane.ai/index/gtm/marketing/audience-and-consumer-insights/index.md) | 0% | 182 | 100% | 1 |
| [Programmatic and display advertising](https://www.gane.ai/index/gtm/marketing/programmatic-and-display-advertising/index.md) | 0% | 73 | 0% | 1 |

## What the models said for it

- "Taboola and Outbrain dominate the content recommendation space with massive reach and premium publisher networks" (GLM 4.7 FlashX, Native ads)
- "Outbrain is often preferred by premium publishers and offers advanced AI-driven personalization and higher CTRs" (Mistral Small, Native ads)
- "For Advertisers (Tier 1 / Brand Safe): Taboola, Outbrain, Nativo, TripleLift, Yahoo Native, NewsBreak" (Gemini 3.5 Flash, Native ads)
- "Choose Taboola/Outbrain if you want maximum reach and ease of use for driving traffic or awareness." (Qwen 3.7 Flash, Native ads)

## And against it

- "Taboola and Outbrain - Content Recommendation Widgets ... repeatedly called out for low-intent, curiosity-driven traffic and poor transparency" (Muse Glimmer 30B, Native ads)
- "Platforms to Avoid on a Tight Budget - Taboola/Outbrain managed accounts: Often require $3,000–$5,000+/month minimums" (Kimi K2, Native ads)
- "Platforms to Avoid (or approach carefully) with a Small Budget ... Outbrain: Generally requires a minimum of $600 per month" (Qwen 3.7 Flash, Native ads)
- "Repeated complaints about fake/bot traffic delivered for paid campaigns, unexpected extra charges, refusal of refunds" (DeepSeek V4 Flash, Content marketing)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 2 | 0 | 4 |
| GPT-5.4 mini | 0 | 2 | 1 | 1 | 4 |
| Gemini 3.5 Flash | 2 | 2 | 0 | 2 | 6 |
| Perplexity Sonar | 0 | 1 | 1 | 3 | 5 |
| Grok 4.20 | 2 | 3 | 1 | 2 | 8 |
| Mistral Small | 1 | 3 | 2 | 2 | 8 |
| DeepSeek V4 Flash | 1 | 2 | 1 | 4 | 8 |
| Llama 4 Maverick | 0 | 2 | 3 | 1 | 6 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 6 | 7 |
| Kimi K2 | 1 | 1 | 0 | 5 | 7 |
| GLM 4.7 FlashX | 1 | 2 | 1 | 2 | 6 |
| MiniMax M2.5 | 0 | 4 | 2 | 0 | 6 |
| GPT-6 Luna | 0 | 1 | 1 | 1 | 3 |
| Muse Glimmer 30B | 1 | 1 | 2 | 5 | 9 |

## Sources returned with these answers

The sites and pages cited by the answers that named Teads, from 189 of the 227 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 83
- smartyads.com: 65
- richads.com: 63
- gane.ai/index: 58
- guideflow.com: 48
- openadlibrary.com: 43
- aidigital.com: 39
- admetrics.io: 35
- linkedin.com: 31
- madgicx.com: 31

### Pages cited

- https://smartyads.com/blog/best-native-advertising-platforms: 62
- https://richads.com/blog/best-native-ad-platforms: 61
- https://guideflow.com/blog/native-advertising-software: 45
- https://g2.com/categories/native-advertising: 33
- https://admetrics.io/post/native-ads-platforms: 30
- https://g2.com/discussions/what-native-advertising-platforms-work-best-for-a-b2b-saas-company-trying-to-generate-quality-leads-through-content-style-ads-rather-than-banner-display: 29
- https://madgicx.com/blog/ad-tech-platform-for-native-advertising: 29
- https://aidigital.com/blog/native-advertising-platforms: 27

## The company

Q28872999; https://www.teads.com/; New York City, United States; founded 2005. From Wikidata, fetched 2026-09-14.

## In its own words

What Teads's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The omnichannel outcomes platform (https://teads.com/)
- For: brands (https://www.teads.com/blog/case-studies)
- Customers named: ALL Accor, Leica, Skoda, Lenovo, BYD Shark 6, Telepass, Vattenfall, E.ON

## What it publishes

Every page teads.com exposes, read 2026-09-29: 244 addresses. By kind, pages and the last 90 days:

- blog: 13 pages, 0 in the last 90 days, latest undated
- case study: 87 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 2 pages, 0 in the last 90 days, latest undated
- news or press: 3 pages, 0 in the last 90 days, latest undated

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.