# Tamr: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 3 judge labels across 2 categories by 3 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/tamr

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Identity resolution](https://www.gane.ai/index/gtm/gtm-data/identity-resolution/index.md) | 0% | 104 | 50% | 2 |
| [CRM data quality and deduplication](https://www.gane.ai/index/gtm/revops/crm-data-quality-and-deduplication/index.md) | 0% | 104 | 100% | 1 |

## And against it

- "Enterprise pricing (custom, typically $$$$)" (Kimi K2, Identity)
- "Cross-platform: DataRobot, Tamr, or open-source options if you have dev resources (but these often lack ease-of-use)." (Grok 4.20, CRM data quality)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Tamr, from 7 of the 7 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 4
- itechguides.com: 4
- hightouch.com: 3
- tilores.io: 3
- winpure.com: 3
- acxiom.com: 2
- directmail.io: 2
- gane.ai/index: 2
- oppora.ai: 2
- redpointglobal.com: 2

### Pages cited

- https://itechguides.com/best/identity-resolution-software: 4
- https://tilores.io/content/best-identity-resolution-platforms-2026: 3
- https://winpure.com/best-identity-resolution-software: 3
- https://acxiom.com/wp-content/uploads/2025/08/martech-intelligence-report-identity-resolution-platforms.pdf: 2
- https://directmail.io/blog/best-identity-resolution-platforms-2026: 2
- https://g2.com/categories/identity-resolution: 2
- https://g2.com/categories/identity-resolution/enterprise: 2
- https://www.gane.ai/index/gtm/gtm-data/identity-resolution/enterprise: 2

## The company

Tamr; https://www.tamr.com; Cambridge, United States. From Wikidata, fetched 2026-09-14.

## In its own words

What Tamr's own pages state, read 2026-10-06. Stated by the vendor, not checked by the index.

- Positioning: AI-Native Master Data Management (https://tamr.com/)
- For: data teams (https://tamr.com/)
- Price stated: Tamr is sold as a software subscription that includes the full platform plus at least one data product. Pricing also includes a volume-based fee calculated based on the number of golden records (Tamr IDs) you produce. (https://www.tamr.com/pricing)
- Free plan or trial: a free, no-obligation, 30-minute demo (https://tamr.com/)
- Certifications: CCPA, EU-US DPF, GDPR, PIPEDA, SOC 2
- Hosting: APAC - Singapore, GCP's Taiwan, Montreal, London
- Customers named: Old Mutual, Société Générale, Analog Devices, Old Mutual SA, Toyota Motor Europe, Creative Artists Agency, Novocure, Google Cloud

## What it publishes

Every page tamr.com exposes, read 2026-09-29: 1020 addresses. By kind, pages and the last 90 days:

- blog: 398 pages, 3 in the last 90 days, latest 2026-09-17
- case study: 16 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 4 pages, 0 in the last 90 days, latest 2025-12-11
- conference or event: 15 pages, 0 in the last 90 days, latest undated
- report or ebook: 1 pages, 0 in the last 90 days, latest undated
- comparison: 14 pages, 0 in the last 90 days, latest 2026-06-25
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 18 pages, 0 in the last 90 days, latest 2024-12-03
- podcast or video: 64 pages, 0 in the last 90 days, latest undated
- news or press: 53 pages, 0 in the last 90 days, latest undated
- Recent: 2026-09-17 blog: Modernizing mdm in retail with ai https://www.tamr.com/resources/modernizing-mdm-in-retail-with-ai
- Recent: 2026-09-02 blog: Golden records 2 https://www.tamr.com/resources/golden-records-2
- Recent: 2026-09-01 blog: How iron mountain built trusted data for agentic ai https://www.tamr.com/resources/how-iron-mountain-built-trusted-data-for-agentic-ai
- Recent: 2026-06-25 comparison: 5 key factors in the mdm solution build vs buy debate https://www.tamr.com/resources/5-key-factors-in-the-mdm-solution-build-vs-buy-debate
- Recent: 2026-06-12 blog: How business context solves the agentic ai trust gap https://www.tamr.com/resources/how-business-context-solves-the-agentic-ai-trust-gap
- Recent: 2026-05-27 blog: Dataversity demo see ai native mdm in action https://www.tamr.com/resources/dataversity-demo-see-ai-native-mdm-in-action

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.