# Synthesia: how AI models rank it, November 2026

Gane Index, November 2026 Edition. Named in 1 judge label across 1 category by 1 of 14 models. Page: https://www.gane.ai/index/gtm/vendors/synthesia

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| [Creative automation platforms](https://www.gane.ai/index/gtm/marketing/creative-automation/index.md) | 0% | 71 | 0% | 1 |

## What the models said for it

- "Runway, Pictory, Synthesia (for AI video)" (MiniMax M2.5, Creative automation)

## By model

| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |

## Sources returned with these answers

The sites and pages cited by the answers that named Synthesia, from 1 of the 2 answers that named it (only the models that return a source list).

### Domains cited

- g2.com: 1
- gartner.com: 1
- sell.g2.com: 1

### Pages cited

- https://g2.com/categories/content-creation/enterprise: 1
- https://g2.com/categories/creative-management-platforms/enterprise: 1
- https://g2.com/categories/marketing-automation: 1
- https://gartner.com/imagesrv/media-products/pdf/apperian/1-3OQS3NQ/Definitive-Guide.pdf: 1
- https://sell.g2.com/g2-2026-ai-agents-insight-report: 1

## In its own words

What Synthesia's own pages state, read 2026-10-06. Stated by the vendor, not checked by the index.

- Positioning: #1 AI Video Platform for Business (https://synthesia.io/)
- For: business (https://synthesia.io/)
- Price stated: Get custom pricing, a personalized demo (https://synthesia.io/)
- Starting price: 0 (https://www.synthesia.io/pricing)
- Free plan or trial: Yes, our Basic plan is free, with no credit card required. (https://synthesia.io/)
- Certifications: SOC 2 Type II, ISO 27001, ISO 27701, ISO 42001, GDPR
- Hosting: EU
- Customers named: Heineken, Teleperformance, Nestlé, WBS Training, Merck, SAP, Zoom, Mondelez

## What it publishes

Every page synthesia.io exposes, read 2026-09-29: 1403 addresses. By kind, pages and the last 90 days:

- blog: 145 pages, 0 in the last 90 days, latest 2021-03-17
- case study: 92 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 2 pages, 0 in the last 90 days, latest 2024-08-30
- comparison: 17 pages, 0 in the last 90 days, latest undated
- template or tool: 29 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 120 pages, 6 in the last 90 days, latest 2026-07-24
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2026-07-24 glossary or explainer: 10104506 how do i fix video generation errors https://help.synthesia.io/en/articles/10104506-how-do-i-fix-video-generation-errors
- Recent: 2026-07-24 glossary or explainer: 10113080 how do i fix the you don t have enough credits to generate the video message https://help.synthesia.io/en/articles/10113080-how-do-i-fix-the-you-don-t-have-enough-credits-to-generate-the-video-message
- Recent: 2026-07-23 glossary or explainer: 10113079 how do i fix the something went wrong error message https://help.synthesia.io/en/articles/10113079-how-do-i-fix-the-something-went-wrong-error-message
- Recent: 2026-07-22 glossary or explainer: 10113083 how do i fix the convert video to template message https://help.synthesia.io/en/articles/10113083-how-do-i-fix-the-convert-video-to-template-message
- Recent: 2026-07-22 glossary or explainer: 10113085 how do i fix the you don t have permissions for avatars error https://help.synthesia.io/en/articles/10113085-how-do-i-fix-the-you-don-t-have-permissions-for-avatars-error
- Recent: 2026-07-22 glossary or explainer: 10138174 how can i prevent self serve subscriptions for sso users in my organization https://help.synthesia.io/en/articles/10138174-how-can-i-prevent-self-serve-subscriptions-for-sso-users-in-my-organization

## Record

- Method: https://www.gane.ai/index/gtm/methodology
- License: CC BY 4.0. Cite as Gane Index, November 2026 Edition, www.gane.ai/index/gtm.